Centriu Novanarrative intelligence for brands that listen — a method led by people, with ethical governancesee all modules
Narrative intelligence

Narrative intelligence for brands that listen

Nova combines Smart Forms — structured, secure collection of your client information — with a narrative and perception layer led by people, with a structured method and ethical governance at every step.

Mandatory human validation · Immutable audit trail (WORM) · Zero automated decisions

Centriu Nova — smart forms and narrative intelligence in action
Zero
automated decisions — people validate everything
1 link
secure delivery with a temporary password per client
WORM
immutable audit of every record
2
layers: smart forms + narrative
Why Nova

Impeccable collection, reading with method

Client information scattered across spreadsheets and emails becomes noise — and perception read on the fly becomes guesswork. Nova structures the collection and leads the strategic reading with method and governance, without promising magic.

Collection that replaces improvisation

Smart Forms replace Google Forms, Typeform, spreadsheets and scattered emails with structured, secure collection: a form builder, ready-made templates, attachments sent by the client themselves, completion tracking, and everything organized by project.

Ethical governance by default

Nothing becomes truth without review. Mandatory human validation, ethical alerts, level-based permissions and immutable audit trails (WORM) ensure a hypothesis is treated as a hypothesis — and that people decide.

Narrative with method, not magic

The strategic layer is led by people, with a structured method: narrative identity, decision journey, objections and perception reading. No AI, no black box — analytical work signed by people.

Features

From secure collection to strategic reading

Two layers, the same rigor: Smart Forms in day-to-day operations and the narrative led by people — with governance built in, not improvised.

Smart forms

A form builder and editor with a template library — collect client information in a structured way, with no spreadsheets or scattered emails.

Secure delivery via a unique link

Each client receives an exclusive link with a temporary password and anti-abuse protection, and attaches documents and files directly through the form.

Tracking and review

See completion status in real time, review the responses received and follow everything in a dashboard organized by project.

Automations and webhooks

Completed responses trigger automations and webhooks for your flows — the collected information moves forward without manual rework.

Narrative and perception layer

Narrative identity, decision journey, objections, emotional reading and emerging narratives — strategic work led by people, with a structured method.

Mandatory human validation

Diagnoses and hypotheses only move forward with human approval. Ethical alerts, level-based permissions and the WORM trail underpin every decision.

How it works

From form to decision in four steps

No black box. Every stage is led by people, recorded and reviewable.

01
Structure the collection

Build forms from templates or from scratch, define what needs to be collected and organize everything by project.

02
Deliver securely

The client receives a unique link with a temporary password, responds at their own pace and attaches the necessary files.

03
Review and diagnose

Track completion and review the responses. In the strategic layer, the diagnosis is built by people and validated before moving forward.

04
Act and audit

Automations and webhooks carry the data forward; controlled tests validate hypotheses — with every step recorded in an immutable trail.

In action

The reading your team signs off on

Nova does not deliver a stray number or a machine answer. It delivers the diagnosis built by people — the hypothesis, who feels what, with what evidence — and locks what is sensitive until someone validates it.

Emerging narrative
logged by the team · #nrt-2048
Hypothesis under review

“The delivery changed in tone across the southern capitals — frustration growing among recurring clients.”

Frustration 47% Apprehension 28% Trust 14%
Ethical alert active
Awaiting human validation
Source: project forms
WORM trail · immutable
Client onboarding without chaosBriefings, documents and information arrive complete, through a secure link — no hunting for attachments in email.
Perception read with methodEmotional reading and emerging narratives built by people, with hypotheses treated as hypotheses.
Controlled message testingThe experience builder validates positioning and communication in controlled tests, with governance and auditing.
Ecosystem

Connected to the rest of Centriu

What Nova collects and diagnoses does not stay in a silo: it talks to Core, to Sentinel and to Maestro — always with governance and audit trails alive.

NovaCoreSentinelMaestro

Made for

Brands in strategic projectsStrategy and positioningCommunications and PRContent marketingClient onboardingTeams supported by Centriu

Module plans

Three tiers that unlock more as you grow. On Max, you get access to everything.

Starter

Essentials to start

  • Central narrative health panel
  • Emotional reading of channels and conversations
  • Narrative identity diagnosis
  • Human metrics beyond KPIs

Pro

Full operation

  • Central narrative health panel
  • Emotional reading of channels and conversations
  • Narrative identity diagnosis
  • Human metrics beyond KPIs
  • Emerging narrative detection
  • Micro-reality mapping by territory
  • Narrative maturity map

Max

Everything

Everything unlocked

  • Central narrative health panel
  • Emotional reading of channels and conversations
  • Narrative identity diagnosis
  • Human metrics beyond KPIs
  • Emerging narrative detection
  • Micro-reality mapping by territory
  • Narrative maturity map
  • Experience builder with future simulator
  • Testable hypotheses with controlled experiments
  • Ethical governance and native LGPD compliance
  • Continuous audit with mandatory human validation
Questions

Frequently asked questions

Available only for controlled strategic projects

Listen to your audience with method and governance

Talk to the team and see Nova applied to your context — from secure collection with Smart Forms to the narrative diagnosis run alongside the Centriu team, always with human validation.