Your ideal customer, with a score and an explanation
Define who fits best, score every account with the reasoning behind it, and activate segments in your CRM with a secure export. Version it, govern it and stop burning sales on accounts outside your profile.
Explainable score · Versioned PCI · Secure export to your CRM
A living ideal customer, not a slide in a drawer
Without a clear profile, the team chases leads that never close, CAC rises and churn follows. PCI turns your ICP into a scored, explainable asset connected to everyone who works the funnel every day.
A score that explains itself
Every account gets a fit score with the reasoning behind it: which attributes weighed in, what brings it closer to and what pushes it away from your ideal customer. No black box — the team trusts it because they understand it.
Versioned and governed PCI
Every change to the profile becomes a request with approval, validation and history. You evolve the ICP without breaking what is already running.
Activation with a secure export
Turn the profile into living segments and take them to your CRM and media with access control — no loose copies or lost spreadsheets.
From profile to activation, in a single module
Define, score, version, validate and activate — with governance at every step.
Fit, intent and timing wizard
Build the profile by firmographics, behavior and buying moment, with drivers and anti-PCI rules to exclude those who do not fit.
Explainable score per account
A score from 0 to 100 with a breakdown of the criteria that led to that grade.
Versions and change requests
Every profile adjustment goes through approval, with staging and production kept separate.
Activatable segments
Slice lists by score range, driver or anti-criterion and activate them where the team works.
Secure export to your CRM
Take segments to Orbit and to media with access governance and an audit trail.
Drift and A/B on versions
Detects when the profile drifts from reality and compares versions so you can choose the one that converts best.
From profile to segments in four steps
No endless data project. You define, score and activate.
Describe your ideal customer by firmographics, behavior and timing. Add drivers and anti-PCI rules to separate who fits from who does not.
PCI applies the profile to your accounts and leads, generating a fit score with an explanation of every criterion that weighed in.
Evolve the profile through change requests with validation, security review and approval before publishing.
Slice lists by score and take them to your CRM and media with a secure export, keeping everything synced and auditable.
A score the team understands and trusts
Every account gets a fit score broken down by criterion: what brings it closer, what pushes it away and what weighed in. The SDR knows why to prioritize, marketing knows who to target, and everyone speaks the same language about the ideal customer.
Connected to the rest of Centriu
The profile does not stay locked inside PCI. It scores the CRM, drives media and feeds intelligence — keeping a single ideal-customer definition alive in every module.
Accounts and leads reach the CRM already scored, with the fit and the reason on the card.
Behavior and conversion data feed back and refine the fit model.
Governs access and the audit trail of activated segments.
PCI segments become media audiences, reaching those who match the profile.
Built for
Module plans
Three tiers that unlock more as you grow. On Max, you get access to everything.
Starter
Essentials to start
- ICP builder (Fit / Intent / Timing)
- Anti-ICP definition to avoid waste
- Explainable score, no black box
- Ready-made templates and recipes
Pro
Full operation
- ICP builder (Fit / Intent / Timing)
- Anti-ICP definition to avoid waste
- Explainable score, no black box
- Ready-made templates and recipes
- Dry Run with Impact Report before writing
- Secure CRM export with dedupe
- Incremental sync, webhooks and idempotency
- Field Catalog with source and coverage
Max
EverythingEverything unlocked
- ICP builder (Fit / Intent / Timing)
- Anti-ICP definition to avoid waste
- Explainable score, no black box
- Ready-made templates and recipes
- Dry Run with Impact Report before writing
- Secure CRM export with dedupe
- Incremental sync, webhooks and idempotency
- Field Catalog with source and coverage
- Versioning, diff and rollback
- Approval with Staging/Prod and governance
- Auto-Insights for drift and opportunities
- ROI and A/B/holdout experiments by cohort