Your growth strategy, structured by AI
A hub with the frameworks the best teams use — PESTLE, SOAR, ICP, value proposition, personas, journey and metrics tree — in AI-guided canvases that talk to each other. From market diagnosis to a metric with an owner, with no blank page.
7 connected frameworks · AI that challenges you · A living strategy
Strategy stops dying in a PDF no one opens
Isolated frameworks and forgotten spreadsheets become a single line of reasoning, guided by AI and connected to execution.
AI that guides your reasoning
You never face a blank page. Vesper asks the right questions, prompts hypotheses and turns loose answers into every quadrant of the framework — in your business context, with no generic template.
Frameworks that talk to each other
The ICP feeds the personas, which feed the journey, which reveals the value proposition, which ties together the metrics tree. One artifact pulls from the next, with no rework or stray spreadsheet.
From diagnosis to execution
Every analysis becomes a prioritized decision and an owned metric. Strategy leaves the forgotten PDF and moves into the team’s daily work — with a clear North Star, levers and owners.
Seven frameworks, one line of reasoning
From the external landscape to an actionable metric — each canvas AI-guided and linked to the next.
PESTLE
A read of the external landscape — political, economic, social, technological, legal and environmental — to anticipate risks and opportunities.
SOAR
Strengths, opportunities, aspirations and results. The positive alternative to SWOT, focused on where to grow, not just what to fix.
ICP
Ideal customer profile with firmographic criteria, pains and buying signals — the basis for sharp aim in growth and sales.
Value Proposition
Value proposition canvas: customer pains, gains and jobs matched to what your product actually delivers.
Personas
Living personas, derived from the ICP, with goals, objections and triggers — to guide copy, product and channels.
Customer Journey
A stage-by-stage journey map, with moments of truth, friction and opportunities for activation and retention.
Metrics Tree
A metrics tree starting from a North Star, breaking the result into actionable levers with owners and targets. The point where the whole strategy ties together.
From hypothesis to metric in four steps
No months-long consulting. You think, the AI structures, the team executes.
Start with what the moment calls for — a landscape diagnosis, ICP definition or metrics tree — or follow the suggested path.
Vesper prompts the right questions, suggests hypotheses and structures your answers inside the canvas in real time.
ICP becomes a persona, persona becomes a journey, journey becomes a value proposition. The AI reuses what has already been defined.
Turn insights into initiatives with an owner and a metric. Review the strategy in cycles, always up to date.
A North Star that pulls the rest along
The metrics tree breaks the result that matters into actionable levers — each branch with an owner, a target and the framework that gave rise to it. Strategy stops being abstract: it becomes a number the team can move.
Strategy becomes execution across the Centriu ecosystem
Vesper sets the direction — and passes the baton. ICP, personas, value proposition and North Star flow down to the modules that put strategy on the street.
Made for
Module plans
Three tiers that unlock more as you grow. On Max, you get access to everything.
Starter
Essentials to start
- Dynamic onboarding intake
- Diagnosis: PESTLE, SOAR and Project DNA
- Step-by-step guided frameworks
- ICP, personas and value proposition
Pro
Full operation
- Dynamic onboarding intake
- Diagnosis: PESTLE, SOAR and Project DNA
- Step-by-step guided frameworks
- ICP, personas and value proposition
- Message and identity: tone of voice and editorial lines
- AI assistant that suggests next steps
- Analysis of client social media screenshots
Max
EverythingEverything unlocked
- Dynamic onboarding intake
- Diagnosis: PESTLE, SOAR and Project DNA
- Step-by-step guided frameworks
- ICP, personas and value proposition
- Message and identity: tone of voice and editorial lines
- AI assistant that suggests next steps
- Analysis of client social media screenshots
- Execution: journey, funnel and metrics tree
- Growth plan becomes a Run backlog
- Exports ICP and personas as Orbit segments
- Connections with Atlas, Gauge, Maestro and Pulse