Initiative prioritization matrix template (RICE/ICE)
A ready-to-use template to compare growth, CX and product projects using objective criteria, and decide clearly what should be done first.
1Why you need a prioritization matrix
Without a clear criterion, prioritization becomes a battle of opinions: the loudest voice or the highest job title wins (the famous HiPPO - Highest Paid Person's Opinion). A prioritization matrix brings rationality to the chaos.
It allows you to:
- Compare apples to oranges: Projects from different areas on the same scale.
- Reduce bias: It forces the team to justify impact and effort.
- Align expectations: It becomes clear why project A came ahead of B.
2Understanding RICE and ICE (no jargon)
ICE Score
Impact x Confidence x Ease
Ideal for growth and quick tests, where implementation speed (ease) is crucial.
- Impact: How much does this move the needle? (1-10)
- Confidence: How sure are we? (1-10)
- Ease: How easy is it to do? (1-10)
RICE Score
(Reach x Impact x Confidence) / Effort
Best for product and structural projects, as it considers reach (how many users will be affected).
- Reach: No. of people impacted.
- Effort: Effort (the inverse of ease).
3Template structure
Centriu's template organizes your initiatives into a smart backlog.
| Initiative | Area | Impact (1-10) | Confidence (%) | Effort (1-5) | FINAL SCORE |
|---|---|---|---|---|---|
| Implement Chatbot | CX | 9 | 80% | 4 | 1.8 |
| New Checkout | Growth | 10 | 50% | 2 | 2.5 |
4How to use the template in practice (step by step)
- List everything: Put every idea in the backlog, with no initial filtering.
- Calibrate the criteria: Define with the team what counts as an "Impact 10" and an "Impact 1".
- Vote individually: Ask everyone to score before the meeting to avoid groupthink bias.
- Sort by Score: Sort the table from highest to lowest score.
- Debate the top items: Focus the discussion only on the top 20% of initiatives. The rest can wait.
5Next step
A spreadsheet matrix is just the start. Ideally, prioritization should happen where the work is carried out. Track the progress of these initiatives directly in Centriu OS once you've prioritized them.
Want to bring your prioritization into Centriu OS?
Connect planning to execution in a single workflow.
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