Para empresas que querem crescer com controle

Um sistema para operar sua empresa com IA.

Vendas, marketing, atendimento, operação, financeiro e inteligência trabalhando sobre o mesmo contexto — para sua empresa ganhar escala sem perder controle.

Sua empresa inteira. Uma operação. IA trabalhando.

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Para empresas de qualquer setor que querem crescer com estrutura, controle e inteligência.

Representação ilustrativa do trabalho em execução

O problema

Sua empresa não deveria operar em pedaços

Não é falta de ferramenta. É que cada ferramenta resolve um pedaço, e ninguém é dono do todo. O custo disso não aparece numa fatura — aparece no mês seguinte.

Sistemas que não se falam
O mesmo dado é digitado de novo — e cada cópia conta uma história diferente.
Dados duplicados
Ninguém sabe qual versão é a verdadeira na hora de decidir.
Conversas perdidas
O cliente repete o contexto a cada canal e a cada pessoa.
Tarefas espalhadas
O trabalho vive em planilhas, mensagens e na memória de alguém.
Decisões sem contexto
A escolha é feita com o recorte que estava à mão, não com o que importava.
Automações desconectadas
Cada ferramenta automatiza um pedaço e ninguém enxerga o todo.

Nenhum desses problemas se resolve comprando mais um software. Eles se resolvem quando a operação inteira passa a trabalhar sobre o mesmo contexto.

A resposta

Tudo trabalha sobre o mesmo contexto.

A Centriu não é uma coleção de produtos. É uma plataforma em que clientes, áreas e agentes leem e escrevem no mesmo lugar.

Cliente 360

Um contexto, não vários cadastros

Cada conversa, tarefa, campanha, cobrança e decisão fica ligada ao cliente e à operação — não a um sistema isolado.

Clientes
Comercial
Atendimento
Operação
Financeiro
Marketing
Inteligência
Agentes
Consultoria

As áreas abaixo são partes da mesma operação, não produtos separados. Elas compartilham conta, permissões e histórico.

IA que trabalha — não um chatbot ao lado

A inteligência artificial da Centriu participa da operação: entende contexto, prepara trabalho, executa rotinas e pede aprovação quando importa.

Entende o contexto

Lê a operação, o cliente e o histórico antes de propor qualquer coisa.

Prepara o trabalho

Redige, organiza, calcula e deixa pronto para revisão humana.

Executa rotinas

Roda o que é repetitivo dentro dos limites definidos pela empresa.

Recomenda a próxima ação

Cruza áreas, identifica prioridade e mostra o motivo da recomendação.

Pede aprovação

O que é sensível passa por uma pessoa antes de valer. Sem exceção silenciosa.

Mantém histórico e aprende

Registra o que aconteceu e usa o resultado para melhorar a próxima decisão.

O que a Centriu faz

Uma plataforma, várias frentes de trabalho. Tudo no mesmo contexto, com a IA participando do que dá para acelerar.

Comercial

CRM, pipeline, oportunidades, propostas, follow-up e automações.

Atendimento

WhatsApp, Instagram, Messenger, chat do site e e-mail no mesmo contexto.

Operação

Tarefas, responsáveis, prazos, aprovações, agenda e capacidade.

Financeiro

Contas, cobranças, caixa, fiscal, margem, IR, orçamento e inteligência econômica.

Marketing

Planejar, produzir, aprovar, publicar e medir conteúdo e campanhas.

Inteligência

Painéis, alertas, previsões, recomendações e leitura executiva.

Agentes

Rotinas executadas continuamente pela IA com controle e aprovação.

Consultoria

Diagnóstico, estratégia, transformação, acompanhamento e especialistas.

Para quem é

Para empresas que querem crescer — e crescer certo.

A Centriu faz sentido quando o volume aumenta e a estrutura precisa acompanhar. Não é sobre setor nem tamanho: é sobre a operação conseguir sustentar o próximo estágio.

As vendas crescem, mas o processo não acompanha.

As áreas trabalham separadas e o cliente sente.

A operação depende de pessoas específicas.

O financeiro ficou complexo e o caixa perde visibilidade.

O atendimento cresce em volume e em canais.

A IA entra sem contexto, controle ou histórico.

Se a empresa ainda não começou a crescer, a Centriu também ajuda a preparar a estrutura para o primeiro salto.

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Consultoria

Tecnologia sozinha não resolve uma operação mal desenhada.

A Centriu combina tecnologia, inteligência, método e acompanhamento. A consultoria diagnostica, desenha, implanta e acompanha — com evidências, não com apresentação.

Diagnóstico e imersão na operação

Estratégia e prioridades

Roadmap de transformação

Desenho da arquitetura operacional

Implantação conduzida

Acompanhamento com evidências

Benchmarking e leitura de mercado

Especialistas, rede e inteligência coletiva

A participação de especialistas depende da solução e do contrato. Não é um item incluído automaticamente em toda contratação, e não prometemos acompanhamento humano ilimitado.

Veja a Centriu funcionando na sua operação

Uma conversa para entender onde a sua operação perde tempo, dinheiro ou capacidade — e o que a Centriu faria primeiro.

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problema

AI Campaign Draft Generation and Rejection Feedback Automation: The AI Defends Its Reasoning, It Doesn't Just Comply

Building a full ad campaign from a client briefing means filling in dozens of fields. These include objective, audience, budget split, targeting, ad copy variations, keywords, and negative keywords. Most of that work is mechanical once the strategic decisions are made. Centriu Maestro turns a structured brief into a complete, placeholder-free draft for Meta Ads or Google Ads. A structured brief includes business objective, target audience, budget, landing page, brand tone, competitors, and key messages. It then holds it at "pending approval" until a person reviews it. Nothing is created "live" based on strategic decisions alone. What is genuinely distinct is what happens on rejection. The revision step does not simply reshape the campaign to match whatever was asked for. It can push back with a stated reason. This reason explains why the requested change would hurt performance. It still returns the configuration it actually recommends either way. The reason given for each revision request, every AI response, and every pushback is kept on record. This information is fed back into the next round. So, a campaign that took three rounds of back-and-forth carries that entire conversation with it, not just its final state.

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Why a full campaign draft is mechanical work hiding a judgment problem

Once a media buyer has decided the strategic shape of a campaign, turning that decision into a complete platform configuration is largely mechanical. This includes who it targets, what it is trying to achieve, and roughly how much it should spend. This mechanical work involves naming conventions, headline variations, targeting fields, bid strategy options, and ad-schedule formats. It is also exactly the kind of work where skipping a field or reusing last quarter's settings out of habit is easy to do under time pressure. The harder problem sits one step later. When a manager reviews the draft and asks for a change, the fast path is to just make the requested edit. This happens even when the edit itself would hurt the campaign's odds. A request from a manager rarely gets pushed back on by whoever is doing the mechanical work.

Once a media buyer has decided the strategic shape of a campaign, turning that decision into a complete platform configuration is largely mechanical. This includes who it targets, what it is trying to achieve, and roughly how much it should spend. This mechanical work involves naming conventions, headline variations, targeting fields, bid strategy options, and ad-schedule formats. It is also exactly the kind of work where skipping a field or reusing last quarter's settings out of habit is easy to do under time pressure. The harder problem sits one step later. When a manager reviews the draft and asks for a change, the fast path is to just make the requested edit. This happens even when the edit itself would hurt the campaign's odds. A request from a manager rarely gets pushed back on by whoever is doing the mechanical work.

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How Centriu Maestro drafts, holds and revises a campaign

A structured brief is turned into a platform-specific configuration. This brief includes business objective, target audience, budget and budget type, landing URL, brand name and tone, named competitors, and key messages. Support is confirmed for exactly two platforms today: Meta Ads and Google Ads. A brief targeting anything else is rejected outright. It does not produce a partial or incorrect draft. The generated configuration fills every relevant field with a real, strategic value. There are no placeholders. This includes 3-5 primary-text variations and headlines for Meta. For Google's responsive search ad format, it includes 10-15 headlines and 4 descriptions. It also includes a written analysis explaining the strategy behind the choices. A list of specific warnings is also provided. These warnings could be a budget too low for the objective, an audience too broad or too narrow, or a missing tracking pixel. The resulting campaign is created with a pending-approval status. It is never live, never active. The underlying generation is versioned as its own record from the start.

When a manager rejects the draft with a stated reason, the revision step re-reads the ORIGINAL brief. It also re-reads the CURRENT configuration and every prior rejection round. This includes whether the AI pushed back on any of them and what it said. Then it does one of two things. If the request makes sense, it revises the configuration to address it. If the request would genuinely hurt performance, it sets a pushback flag and explains specifically why. It still returns a recommended configuration either way. So, a manager who insists always gets something usable rather than a dead end. Every round, including whether it was a compliant revision or a pushback, is written to the campaign's approval history. The campaign status always resets to pending-approval afterward, no matter how the AI responded.

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What is actually built today

Full campaign draft generation for two confirmed platforms. These are Meta Ads and Google Ads. It comes from a single structured brief. Any other platform value is rejected. It does not produce a partial draft.
Every generated field is filled with a real value. This value is tailored to the brief. There is no placeholder text. This includes multiple creative-copy variations. These are sized to each platform's own format.
A written strategic analysis and a list of specific warnings are returned. These come alongside every generated configuration. They are not just the raw settings.
Every generated campaign is created at "pending approval." It is never active on its own.
A revision function can push back on a rejection. It gives a stated reason why it would hurt performance. It does not always comply with the latest request.
A pushback still returns the AI's own recommended configuration. So, a manager who insists on the original request is never left with nothing.
An approval history records the reason for each revision request. It also records the AI's response and whether it pushed back. This is replayed as context into every next revision round.
A campaign always returns to pending-approval after a revision. This is true no matter how many rounds have occurred.
Ownership verification happens on every brief and every campaign. This occurs before generation or revision runs against it.

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What changes operationally

A full campaign draft stops depending on whoever happens to be building it. It no longer relies on them remembering every field, every time, for every platform's own format. A rejection stops being a one-way street. The requester's first instinct always wins, even when it would hurt the campaign. The reasoning behind every round survives past that one conversation. It is attached to the campaign itself. What that is worth in actual campaign performance still depends on the market and the decisions ultimately made. Centriu does not attach a performance number to it.

A full campaign draft stops depending on whoever happens to be building it. It no longer relies on them remembering every field, every time, for every platform's own format. A rejection stops being a one-way street. The requester's first instinct always wins, even when it would hurt the campaign. The reasoning behind every round survives past that one conversation. It is attached to the campaign itself. What that is worth in actual campaign performance still depends on the market and the decisions ultimately made. Centriu does not attach a performance number to it.

Quero esses resultados

Three rounds on the same campaign (illustrative scenario, not a real client)

A media buyer submits a brief for a Meta campaign. It is aimed at a specific city. It has a stated cost-per-lead objective. The AI generates a full configuration. This includes audience, placements, five headline variations, and a recommended daily budget. It also gives a warning that the daily budget looks tight for the stated objective.

The manager rejects it. They say: "widen the audience to the whole state, we need more volume." The revision step evaluates this against the stated cost-per-lead objective. It pushes back. Widening the audience without raising the budget would spread the same spend thinner. This would very likely raise cost-per-lead. This is exactly the metric the brief said mattered. It still returns a revised configuration the manager could use if they insist. The manager reads the pushback and agrees. They instead raise the budget while keeping the original city-level audience.

The second revision produces a new configuration. It has the higher budget and unchanged targeting. The approval history now shows two entries. The first is the pushback and why. The second is the manager's actual chosen path. So, a third person picking this campaign up later can see exactly what was tried. They can also see why the current version looks the way it does.

Three rounds on the same campaign (illustrative scenario, not a real client)

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How to get started

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Frequently asked questions

Which ad platforms support AI-generated campaign drafts?

Meta Ads and Google Ads are supported. This is confirmed directly in the generation function. Any other platform value is rejected. It does not produce an incomplete draft.

Does a generated campaign go live automatically?

No. Every generated campaign is created with a pending-approval status. It stays there until a person reviews and acts on it.

What happens when a manager rejects a generated campaign?

The revision step re-reads the original brief. It also re-reads the current configuration and the full prior rejection history. Then it either revises the configuration to address the request. Or it pushes back with a stated reason. This reason explains why the request would hurt performance. A recommended configuration is returned either way.

Is every rejection and pushback kept on record?

Each round requested with a written reason is written to the campaign's approval history. It is replayed as context into the next revision. A plain rejection with the Reject button does not send the draft back to the AI. This leaves no entry. The whole history is deleted if the campaign is deleted.

Does this feature control campaigns directly on the ad platform?

No. Drafting and revising a configuration is separate from publishing it. Maestro's own connected-account controls actually reach the ad platform. These are covered on a separate page.

What does Centriu Maestro cost?

It is sold by subscription. It has a published starting price. Exact current values are on the central pricing page.

Ainda tenho dúvida

See how Centriu Maestro drafts and revises campaigns

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