Para empresas que querem crescer com controle

Um sistema para operar sua empresa com IA.

Vendas, marketing, atendimento, operação, financeiro e inteligência trabalhando sobre o mesmo contexto — para sua empresa ganhar escala sem perder controle.

Sua empresa inteira. Uma operação. IA trabalhando.

Ver a Centriu funcionando

Para empresas de qualquer setor que querem crescer com estrutura, controle e inteligência.

Representação ilustrativa do trabalho em execução

O problema

Sua empresa não deveria operar em pedaços

Não é falta de ferramenta. É que cada ferramenta resolve um pedaço, e ninguém é dono do todo. O custo disso não aparece numa fatura — aparece no mês seguinte.

Sistemas que não se falam
O mesmo dado é digitado de novo — e cada cópia conta uma história diferente.
Dados duplicados
Ninguém sabe qual versão é a verdadeira na hora de decidir.
Conversas perdidas
O cliente repete o contexto a cada canal e a cada pessoa.
Tarefas espalhadas
O trabalho vive em planilhas, mensagens e na memória de alguém.
Decisões sem contexto
A escolha é feita com o recorte que estava à mão, não com o que importava.
Automações desconectadas
Cada ferramenta automatiza um pedaço e ninguém enxerga o todo.

Nenhum desses problemas se resolve comprando mais um software. Eles se resolvem quando a operação inteira passa a trabalhar sobre o mesmo contexto.

A resposta

Tudo trabalha sobre o mesmo contexto.

A Centriu não é uma coleção de produtos. É uma plataforma em que clientes, áreas e agentes leem e escrevem no mesmo lugar.

Cliente 360

Um contexto, não vários cadastros

Cada conversa, tarefa, campanha, cobrança e decisão fica ligada ao cliente e à operação — não a um sistema isolado.

Clientes
Comercial
Atendimento
Operação
Financeiro
Marketing
Inteligência
Agentes
Consultoria

As áreas abaixo são partes da mesma operação, não produtos separados. Elas compartilham conta, permissões e histórico.

IA que trabalha — não um chatbot ao lado

A inteligência artificial da Centriu participa da operação: entende contexto, prepara trabalho, executa rotinas e pede aprovação quando importa.

Entende o contexto

Lê a operação, o cliente e o histórico antes de propor qualquer coisa.

Prepara o trabalho

Redige, organiza, calcula e deixa pronto para revisão humana.

Executa rotinas

Roda o que é repetitivo dentro dos limites definidos pela empresa.

Recomenda a próxima ação

Cruza áreas, identifica prioridade e mostra o motivo da recomendação.

Pede aprovação

O que é sensível passa por uma pessoa antes de valer. Sem exceção silenciosa.

Mantém histórico e aprende

Registra o que aconteceu e usa o resultado para melhorar a próxima decisão.

O que a Centriu faz

Uma plataforma, várias frentes de trabalho. Tudo no mesmo contexto, com a IA participando do que dá para acelerar.

Comercial

CRM, pipeline, oportunidades, propostas, follow-up e automações.

Atendimento

WhatsApp, Instagram, Messenger, chat do site e e-mail no mesmo contexto.

Operação

Tarefas, responsáveis, prazos, aprovações, agenda e capacidade.

Financeiro

Contas, cobranças, caixa, fiscal, margem, IR, orçamento e inteligência econômica.

Marketing

Planejar, produzir, aprovar, publicar e medir conteúdo e campanhas.

Inteligência

Painéis, alertas, previsões, recomendações e leitura executiva.

Agentes

Rotinas executadas continuamente pela IA com controle e aprovação.

Consultoria

Diagnóstico, estratégia, transformação, acompanhamento e especialistas.

Para quem é

Para empresas que querem crescer — e crescer certo.

A Centriu faz sentido quando o volume aumenta e a estrutura precisa acompanhar. Não é sobre setor nem tamanho: é sobre a operação conseguir sustentar o próximo estágio.

As vendas crescem, mas o processo não acompanha.

As áreas trabalham separadas e o cliente sente.

A operação depende de pessoas específicas.

O financeiro ficou complexo e o caixa perde visibilidade.

O atendimento cresce em volume e em canais.

A IA entra sem contexto, controle ou histórico.

Se a empresa ainda não começou a crescer, a Centriu também ajuda a preparar a estrutura para o primeiro salto.

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Consultoria

Tecnologia sozinha não resolve uma operação mal desenhada.

A Centriu combina tecnologia, inteligência, método e acompanhamento. A consultoria diagnostica, desenha, implanta e acompanha — com evidências, não com apresentação.

Diagnóstico e imersão na operação

Estratégia e prioridades

Roadmap de transformação

Desenho da arquitetura operacional

Implantação conduzida

Acompanhamento com evidências

Benchmarking e leitura de mercado

Especialistas, rede e inteligência coletiva

A participação de especialistas depende da solução e do contrato. Não é um item incluído automaticamente em toda contratação, e não prometemos acompanhamento humano ilimitado.

Veja a Centriu funcionando na sua operação

Uma conversa para entender onde a sua operação perde tempo, dinheiro ou capacidade — e o que a Centriu faria primeiro.

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problema

Competitive Landscape and Signal-Radar Automation: A Priority Score Nobody Argues About

A named list of direct competitors answers "who else sells what we sell." But it misses the wider landscape that actually shapes a market. This includes the benchmark a client keeps citing without buying from. It also includes the well-funded new entrant not yet a real threat. And it includes the customer who simply decides not to buy anything at all. Centriu Oracle's radar tracks a landscape genuinely broader than a competitor list. It has six named entry types: direct, indirect, substitute, non-purchase alternative, benchmark, and new entrant. Each type carries twelve structured fields from positioning and channels to perceived price and authority. Each also has its own confidence level. Layered on top is a separate, dedicated capability with no equivalent anywhere else in the platform. This is typed signals: an opportunity, a threat, a weak signal, or a trend. Each signal moves through an explicit five-stage review status. Each carries a real priority score computed as impact times risk. So "this matters most right now" is never a gut call two people would rank differently. A one-click report consolidates the whole landscape and every open signal. It sorts them by that same priority score. An explicit line is built directly into the generated text. It warns that a consultant's own ideas are not certified data. They need a cited source before becoming a decision.

Quero resolver isso

Why a competitor list is narrower than the landscape that actually matters

The instinct when mapping a market is to list the obvious rivals. These are the companies selling something close to what you sell. That list misses a meaningful chunk of what actually shapes buying decisions. This includes a well-known benchmark brand a prospect keeps comparing you to. This happens even though it barely competes in your exact segment. It also includes a category-defining "do nothing" option. Here, the real alternative to buying is simply not buying at all. Or it could be a newly funded entrant not yet a real threat but worth watching. And even a complete landscape map is still just a static snapshot. This is true unless something separately tracks the moving signals. These are a competitor's price change, a market shift, or an emerging risk. They are tracked as they actually happen. They have enough structure to say which ones matter most right now.

The instinct when mapping a market is to list the obvious rivals. These are the companies selling something close to what you sell. That list misses a meaningful chunk of what actually shapes buying decisions. This includes a well-known benchmark brand a prospect keeps comparing you to. This happens even though it barely competes in your exact segment. It also includes a category-defining "do nothing" option. Here, the real alternative to buying is simply not buying at all. Or it could be a newly funded entrant not yet a real threat but worth watching. And even a complete landscape map is still just a static snapshot. This is true unless something separately tracks the moving signals. These are a competitor's price change, a market shift, or an emerging risk. They are tracked as they actually happen. They have enough structure to say which ones matter most right now.

Quero resolver isso

How Centriu Oracle's radar structures the landscape and its signals

A radar entry is created with a required name. It has one of six explicit kinds: direct, indirect, substitute, non-purchase alternative, benchmark, or new entrant. This categorization is wide enough to include a company that is not really "competing" for the sale in the traditional sense at all. Every entry, regardless of kind, carries the same twelve structured fields. These are website, segment, positioning, communication, channels, content, offers, perceived price, reputation, authority, trends, and notes. It also has a source-links field and an explicit confidence level (low, medium, or high). So a well-documented rival and a loosely-sourced rumor about a new entrant are never presented with equal authority. Separately, a signal is a specific, timestamped observation. It is one of four kinds (opportunity, threat, weak signal, or trend). It has a required title, supporting evidence, and an optional link back to a specific radar entry. It also has its own confidence level. A signal carries a numeric impact score and risk score, each 1 to 5. Its priority is computed directly as impact multiplied by risk. A score of 16 or higher is labeled critical. 9 or higher is high. 4 or higher is medium. Anything else is low. This is the exact same formula and the exact same four labels applied consistently to every signal. So two people reviewing the same signal never disagree about which bucket it falls into. A signal moves through an explicit five-stage status: identified, under evaluation, action defined, resolved, or ignored. So a fresh observation is never presented with the same weight as one the team has already acted on or deliberately dismissed. A one-click report consolidates the current landscape and every signal. It sorts them specifically by that priority score, highest first. It creates a shareable markdown document. It computes a mean-confidence label across every entry in the landscape. It counts how many signals sit at high priority or above. It includes a disclaimer built directly into the generated report's own text. This disclaimer states: the consultant's ideas are not certified data. Anything without an explicit source needs validation before it becomes a decision.

Ver como funciona

What is actually built today

Six named entry types (direct, indirect, substitute, non-purchase alternative, benchmark, new entrant). This is deliberately wider than a simple competitor list. It includes categories that are not traditional "competitors" at all.
Twelve structured fields on every entry regardless of type. These include positioning, channels, offers, perceived price, reputation, authority and more. Plus, there is an explicit confidence level per entry.
A separate, typed signal system (opportunity, threat, weak signal, trend). It has no equivalent anywhere else in this pillar. Each signal carries its own evidence, confidence, and optional link back to a specific landscape entry.
A real, consistent priority formula: impact (1-5) times risk (1-5). It has four fixed labels (critical/high/medium/low) applied identically to every signal. This is confirmed directly in the scoring function's own source.
A five-stage signal review status (identified, under evaluation, action defined, resolved, ignored). So a fresh observation is never mixed with one already acted on.
A one-click, exportable markdown report combining the full landscape and every signal. It is sorted by priority. It has a computed mean-confidence label. It also has an explicit epistemic-humility disclaimer built directly into the generated text.
Confirmed distinct from wave 19's market-and-competitor-intelligence-automation page. This is by direct comparison of both schema files. That feature's 4-type, 7-field competitor list has neither the wider entry taxonomy nor any signal-tracking capability at all.

Conhecer os recursos

What changes operationally

A competitive picture stops stopping at "who else sells this." It widens to include the benchmark, the new entrant and the non-purchase alternative. These genuinely shape how a market actually behaves. A passing observation in a client call becomes a scored, trackable signal. It does not disappear the moment the call ends. And a report handed to a client or a strategist carries its own built-in reminder. This reminder states that an unsourced, low-confidence idea is not the same thing as a verified fact. This is stated in the report itself. It is not left to whoever happens to remember to say it out loud.

A competitive picture stops stopping at "who else sells this." It widens to include the benchmark, the new entrant and the non-purchase alternative. These genuinely shape how a market actually behaves. A passing observation in a client call becomes a scored, trackable signal. It does not disappear the moment the call ends. And a report handed to a client or a strategist carries its own built-in reminder. This reminder states that an unsourced, low-confidence idea is not the same thing as a verified fact. This is stated in the report itself. It is not left to whoever happens to remember to say it out loud.

Quero esses resultados

A vague worry becomes a scored, ranked signal (illustrative scenario, not a real client)

A consultant hears, in an offhand comment during a client call, that a well-funded new entrant has just launched in the client's exact segment. Rather than letting that stay a passing remark, the consultant creates a new radar entry. Its kind is "entrant." Its confidence is "medium" since the information came from a single secondhand source. And separately, the consultant logs a signal. Its kind is "threat." The title references the new entrant. Evidence notes the specific source and date. Impact is scored 4 (a real segment overlap) and risk is scored 3 (funded but not yet proven). This produces a priority score of 12 — "high," one tier below critical.

A second, unrelated signal already exists in the same project. It is a "weak signal" about a possible shift in customer sentiment. Impact is 2 and risk is 2. Priority is 4 — "medium." When the team generates the report before the next strategy review, the new-entrant threat appears first. It is ahead of the weaker signal. This is exactly as the priority scores dictate. No one has to remember which of the two mattered more. And no one on the team ranks them differently.

A vague worry becomes a scored, ranked signal (illustrative scenario, not a real client)

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How to get started

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Frequently asked questions

How is this different from Oracle's market-and-competitor-intelligence feature?

That feature tracks a market study plus named competitors across 4 types and 7 fields. This radar is a separate, wider capability. It has 6 entry types (including benchmarks, non-purchase alternatives and new entrants, not just competitors) with 12 fields each. Plus, it has an entirely separate signal-tracking system with no equivalent in the other feature.

What are the six entry types?

Direct, indirect, substitute, non-purchase alternative, benchmark, and new entrant. This is deliberately wider than a simple competitor list. This is because a benchmark or a non-purchase alternative is not a traditional "competitor" but still shapes the market.

How is a signal's priority calculated?

It is calculated as impact (1-5) multiplied by risk (1-5). Both are assigned directly by a person. A score of 16 or higher is labeled critical. 9 or higher is high. 4 or higher is medium. Anything else is low. This is the same formula and labels applied to every signal.

Does an AI model generate the competitive analysis or the signals?

No. Every entry field and every signal is entered directly by the consultant. There is no automated research, discovery, or AI-generated scoring step in this feature.

What does the exportable report include?

The full competitive landscape and every logged signal are included. Signals are sorted by priority score. There is a computed mean-confidence label across all entries. And there is a built-in disclaimer that unsourced or low-confidence items need validation before they become a decision.

What does Centriu Oracle cost?

It is sold by subscription with a published starting price. Exact current values are on the central pricing page.

Ainda tenho dúvida

See how Centriu Oracle maps the competitive landscape and tracks signals

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