Para empresas que querem crescer com controle

Um sistema para operar sua empresa com IA.

Vendas, marketing, atendimento, operação, financeiro e inteligência trabalhando sobre o mesmo contexto — para sua empresa ganhar escala sem perder controle.

Sua empresa inteira. Uma operação. IA trabalhando.

Ver a Centriu funcionando

Para empresas de qualquer setor que querem crescer com estrutura, controle e inteligência.

Representação ilustrativa do trabalho em execução

O problema

Sua empresa não deveria operar em pedaços

Não é falta de ferramenta. É que cada ferramenta resolve um pedaço, e ninguém é dono do todo. O custo disso não aparece numa fatura — aparece no mês seguinte.

Sistemas que não se falam
O mesmo dado é digitado de novo — e cada cópia conta uma história diferente.
Dados duplicados
Ninguém sabe qual versão é a verdadeira na hora de decidir.
Conversas perdidas
O cliente repete o contexto a cada canal e a cada pessoa.
Tarefas espalhadas
O trabalho vive em planilhas, mensagens e na memória de alguém.
Decisões sem contexto
A escolha é feita com o recorte que estava à mão, não com o que importava.
Automações desconectadas
Cada ferramenta automatiza um pedaço e ninguém enxerga o todo.

Nenhum desses problemas se resolve comprando mais um software. Eles se resolvem quando a operação inteira passa a trabalhar sobre o mesmo contexto.

A resposta

Tudo trabalha sobre o mesmo contexto.

A Centriu não é uma coleção de produtos. É uma plataforma em que clientes, áreas e agentes leem e escrevem no mesmo lugar.

Cliente 360

Um contexto, não vários cadastros

Cada conversa, tarefa, campanha, cobrança e decisão fica ligada ao cliente e à operação — não a um sistema isolado.

Clientes
Comercial
Atendimento
Operação
Financeiro
Marketing
Inteligência
Agentes
Consultoria

As áreas abaixo são partes da mesma operação, não produtos separados. Elas compartilham conta, permissões e histórico.

IA que trabalha — não um chatbot ao lado

A inteligência artificial da Centriu participa da operação: entende contexto, prepara trabalho, executa rotinas e pede aprovação quando importa.

Entende o contexto

Lê a operação, o cliente e o histórico antes de propor qualquer coisa.

Prepara o trabalho

Redige, organiza, calcula e deixa pronto para revisão humana.

Executa rotinas

Roda o que é repetitivo dentro dos limites definidos pela empresa.

Recomenda a próxima ação

Cruza áreas, identifica prioridade e mostra o motivo da recomendação.

Pede aprovação

O que é sensível passa por uma pessoa antes de valer. Sem exceção silenciosa.

Mantém histórico e aprende

Registra o que aconteceu e usa o resultado para melhorar a próxima decisão.

O que a Centriu faz

Uma plataforma, várias frentes de trabalho. Tudo no mesmo contexto, com a IA participando do que dá para acelerar.

Comercial

CRM, pipeline, oportunidades, propostas, follow-up e automações.

Atendimento

WhatsApp, Instagram, Messenger, chat do site e e-mail no mesmo contexto.

Operação

Tarefas, responsáveis, prazos, aprovações, agenda e capacidade.

Financeiro

Contas, cobranças, caixa, fiscal, margem, IR, orçamento e inteligência econômica.

Marketing

Planejar, produzir, aprovar, publicar e medir conteúdo e campanhas.

Inteligência

Painéis, alertas, previsões, recomendações e leitura executiva.

Agentes

Rotinas executadas continuamente pela IA com controle e aprovação.

Consultoria

Diagnóstico, estratégia, transformação, acompanhamento e especialistas.

Para quem é

Para empresas que querem crescer — e crescer certo.

A Centriu faz sentido quando o volume aumenta e a estrutura precisa acompanhar. Não é sobre setor nem tamanho: é sobre a operação conseguir sustentar o próximo estágio.

As vendas crescem, mas o processo não acompanha.

As áreas trabalham separadas e o cliente sente.

A operação depende de pessoas específicas.

O financeiro ficou complexo e o caixa perde visibilidade.

O atendimento cresce em volume e em canais.

A IA entra sem contexto, controle ou histórico.

Se a empresa ainda não começou a crescer, a Centriu também ajuda a preparar a estrutura para o primeiro salto.

Ver a Centriu funcionando

Consultoria

Tecnologia sozinha não resolve uma operação mal desenhada.

A Centriu combina tecnologia, inteligência, método e acompanhamento. A consultoria diagnostica, desenha, implanta e acompanha — com evidências, não com apresentação.

Diagnóstico e imersão na operação

Estratégia e prioridades

Roadmap de transformação

Desenho da arquitetura operacional

Implantação conduzida

Acompanhamento com evidências

Benchmarking e leitura de mercado

Especialistas, rede e inteligência coletiva

A participação de especialistas depende da solução e do contrato. Não é um item incluído automaticamente em toda contratação, e não prometemos acompanhamento humano ilimitado.

Veja a Centriu funcionando na sua operação

Uma conversa para entender onde a sua operação perde tempo, dinheiro ou capacidade — e o que a Centriu faria primeiro.

Ver a Centriu funcionando

problema

Duplicate Contact and Company Detection and Safe Merge Automation: A Human Picks the Winner, Nothing Gets Orphaned

A duplicate contact record is not just clutter. It is a second, disconnected history for the same person. Merging it wrong risks losing data or orphaning a deal that pointed at the record you just deleted. Centriu Orbit scans an organization's contacts for exact matches on normalized email or phone. It scans companies for exact matches on normalized name. It groups matches into a pending duplicate group rather than acting automatically. A person reviews the group and picks which record is the real one to keep. Merging then fills in ONLY the fields still missing on that chosen record from the duplicates. It never overwrites data it already has. It re-points every deal and activity that referenced a duplicate over to the kept record. Only then does it remove the duplicate. Nothing is left pointing at a record that no longer exists.

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Why "just delete the duplicate" is the wrong instinct

The dangerous part of cleaning up duplicate CRM records is never spotting them. It is what happens to everything ELSE that pointed at the one you remove. A deal with that contact as its primary point of contact, an activity logged against it, a company relationship built on it: delete the wrong record carelessly. Any of those references breaks silently. Sometimes this is not discovered until someone opens the deal weeks later and the contact field is empty. The safe version of "clean up duplicates" is really a data-migration problem in miniature, not a delete button.

The dangerous part of cleaning up duplicate CRM records is never spotting them. It is what happens to everything ELSE that pointed at the one you remove. A deal with that contact as its primary point of contact, an activity logged against it, a company relationship built on it: delete the wrong record carelessly. Any of those references breaks silently. Sometimes this is not discovered until someone opens the deal weeks later and the contact field is empty. The safe version of "clean up duplicates" is really a data-migration problem in miniature, not a delete button.

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How Centriu Orbit finds and safely merges duplicates

A scan groups contacts that share the same normalized (case-insensitive) email address. Contacts not already grouped by email are then also checked for a shared phone number. A contact is never listed twice for two different reasons. Companies are grouped by normalized (case-insensitive) name. This is confirmed exact-match logic. It is not fuzzy or AI-assisted matching. A duplicate with a genuine typo in the name or a differently formatted phone number will not be caught by this scan. The tradeoff is that nothing gets grouped together on a guess. Each scan first clears out that entity type's previously found PENDING groups before regrouping. Old results never silently accumulate alongside new ones. Any group already resolved is left untouched.

A person reviews each pending group and chooses which record to keep. The merge itself runs as a single operation. For a contact merge, any field still empty on the kept record (email, phone, company link) is filled in from a duplicate that has it. A field the kept record already has is never overwritten. Every deal that listed a duplicate as its primary contact, and every activity logged against a duplicate, is re-pointed to the kept record. Only after every reference has been moved is the duplicate record actually deleted. The same sequence applies to companies. It fills in a missing website or industry. It re-points every deal, contact, and activity that referenced the removed company. The group is then marked merged with the time it happened. A merge cannot be requested again for an already-resolved group.

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What is actually built today

Exact-match duplicate detection for contacts by normalized email. Then by phone for contacts not already grouped by email.
Exact-match duplicate detection for companies by normalized name.
Pending groups are cleared and rebuilt on every scan for that entity type. Stale results never silently pile up next to fresh ones.
A merge that fills in only fields genuinely missing on the kept record. It never overwrites a field the kept record already has.
Every deal and activity referencing a duplicate is re-pointed to the surviving record before that duplicate is deleted. Nothing is left pointing at a record that no longer exists.
A group can only be merged once. Attempting to resolve an already-merged group is refused.
Role-gated: finding and merging duplicates is restricted to admins and managers. This is the same tier as the automation-rule engine on this pillar's companion page.

Conhecer os recursos

What changes operationally

A team can find every exact-match duplicate in an organization at once. They do not discover them one at a time by accident. Merging one no longer risks quietly losing a phone number or orphaning a deal. The sequence of "fill in what's missing, re-point every reference, then remove the duplicate" happens the same careful way every time. It is not dependent on whoever happens to be doing the cleanup that day.

A team can find every exact-match duplicate in an organization at once. They do not discover them one at a time by accident. Merging one no longer risks quietly losing a phone number or orphaning a deal. The sequence of "fill in what's missing, re-point every reference, then remove the duplicate" happens the same careful way every time. It is not dependent on whoever happens to be doing the cleanup that day.

Quero esses resultados

The same client, entered twice (illustrative scenario, not a real client)

A contact was created from an inbound web form with an email address but no phone number. A second record for the same person was created manually a week later by a salesperson. They had their phone number but typed the name slightly differently. They never noticed the first record. A scan for contact duplicates does not catch this pair by name. The scan matches by email or phone, not name. But it does catch it if either record later gains the other's email or phone through a follow-up conversation. At that point, both land in the same pending group.

An admin reviews the group and picks the web-form record as the one to keep. The merge fills in the phone number from the salesperson's manual record. This is a field the kept record was missing. It re-points the one deal that had been created against the manual record's ID over to the kept record. Then it removes the manual record. The deal shows an uninterrupted history. Nothing about it changed except which contact ID it now points to. That contact record now has everything both originals had between them.

The same client, entered twice (illustrative scenario, not a real client)

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How to start

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Frequently Asked Questions

Does Orbit merge duplicate contacts automatically?

No. A scan groups likely duplicates. A person always reviews the group and chooses which record to keep before any merge happens.

How does Orbit decide two contacts are duplicates?

By an exact match on a normalized email address. For contacts not already matched by email, it uses a normalized phone number. It is not a fuzzy or AI-assisted similarity check.

What happens to deals that reference a duplicate being removed?

Every deal and activity referencing the duplicate is re-pointed to the kept record before the duplicate is deleted. Nothing is left pointing at a record that no longer exists.

Will merging overwrite good data on the record I keep?

No. The merge only fills in fields that are genuinely missing on the kept record. A field it already has is never overwritten.

Can a merge be undone?

No. The losing record is deleted after its references are moved. A merge should be treated as permanent.

What does Centriu Orbit cost?

It is sold with tiered plans (Starter/Pro/Max) starting at a published entry price. Exact current values are on the central pricing page.

Ainda tenho dúvida

See how Centriu Orbit finds and safely merges duplicate records

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