Para empresas que querem crescer com controle

Um sistema para operar sua empresa com IA.

Vendas, marketing, atendimento, operação, financeiro e inteligência trabalhando sobre o mesmo contexto — para sua empresa ganhar escala sem perder controle.

Sua empresa inteira. Uma operação. IA trabalhando.

Ver a Centriu funcionando

Para empresas de qualquer setor que querem crescer com estrutura, controle e inteligência.

Representação ilustrativa do trabalho em execução

O problema

Sua empresa não deveria operar em pedaços

Não é falta de ferramenta. É que cada ferramenta resolve um pedaço, e ninguém é dono do todo. O custo disso não aparece numa fatura — aparece no mês seguinte.

Sistemas que não se falam
O mesmo dado é digitado de novo — e cada cópia conta uma história diferente.
Dados duplicados
Ninguém sabe qual versão é a verdadeira na hora de decidir.
Conversas perdidas
O cliente repete o contexto a cada canal e a cada pessoa.
Tarefas espalhadas
O trabalho vive em planilhas, mensagens e na memória de alguém.
Decisões sem contexto
A escolha é feita com o recorte que estava à mão, não com o que importava.
Automações desconectadas
Cada ferramenta automatiza um pedaço e ninguém enxerga o todo.

Nenhum desses problemas se resolve comprando mais um software. Eles se resolvem quando a operação inteira passa a trabalhar sobre o mesmo contexto.

A resposta

Tudo trabalha sobre o mesmo contexto.

A Centriu não é uma coleção de produtos. É uma plataforma em que clientes, áreas e agentes leem e escrevem no mesmo lugar.

Cliente 360

Um contexto, não vários cadastros

Cada conversa, tarefa, campanha, cobrança e decisão fica ligada ao cliente e à operação — não a um sistema isolado.

Clientes
Comercial
Atendimento
Operação
Financeiro
Marketing
Inteligência
Agentes
Consultoria

As áreas abaixo são partes da mesma operação, não produtos separados. Elas compartilham conta, permissões e histórico.

IA que trabalha — não um chatbot ao lado

A inteligência artificial da Centriu participa da operação: entende contexto, prepara trabalho, executa rotinas e pede aprovação quando importa.

Entende o contexto

Lê a operação, o cliente e o histórico antes de propor qualquer coisa.

Prepara o trabalho

Redige, organiza, calcula e deixa pronto para revisão humana.

Executa rotinas

Roda o que é repetitivo dentro dos limites definidos pela empresa.

Recomenda a próxima ação

Cruza áreas, identifica prioridade e mostra o motivo da recomendação.

Pede aprovação

O que é sensível passa por uma pessoa antes de valer. Sem exceção silenciosa.

Mantém histórico e aprende

Registra o que aconteceu e usa o resultado para melhorar a próxima decisão.

O que a Centriu faz

Uma plataforma, várias frentes de trabalho. Tudo no mesmo contexto, com a IA participando do que dá para acelerar.

Comercial

CRM, pipeline, oportunidades, propostas, follow-up e automações.

Atendimento

WhatsApp, Instagram, Messenger, chat do site e e-mail no mesmo contexto.

Operação

Tarefas, responsáveis, prazos, aprovações, agenda e capacidade.

Financeiro

Contas, cobranças, caixa, fiscal, margem, IR, orçamento e inteligência econômica.

Marketing

Planejar, produzir, aprovar, publicar e medir conteúdo e campanhas.

Inteligência

Painéis, alertas, previsões, recomendações e leitura executiva.

Agentes

Rotinas executadas continuamente pela IA com controle e aprovação.

Consultoria

Diagnóstico, estratégia, transformação, acompanhamento e especialistas.

Para quem é

Para empresas que querem crescer — e crescer certo.

A Centriu faz sentido quando o volume aumenta e a estrutura precisa acompanhar. Não é sobre setor nem tamanho: é sobre a operação conseguir sustentar o próximo estágio.

As vendas crescem, mas o processo não acompanha.

As áreas trabalham separadas e o cliente sente.

A operação depende de pessoas específicas.

O financeiro ficou complexo e o caixa perde visibilidade.

O atendimento cresce em volume e em canais.

A IA entra sem contexto, controle ou histórico.

Se a empresa ainda não começou a crescer, a Centriu também ajuda a preparar a estrutura para o primeiro salto.

Ver a Centriu funcionando

Consultoria

Tecnologia sozinha não resolve uma operação mal desenhada.

A Centriu combina tecnologia, inteligência, método e acompanhamento. A consultoria diagnostica, desenha, implanta e acompanha — com evidências, não com apresentação.

Diagnóstico e imersão na operação

Estratégia e prioridades

Roadmap de transformação

Desenho da arquitetura operacional

Implantação conduzida

Acompanhamento com evidências

Benchmarking e leitura de mercado

Especialistas, rede e inteligência coletiva

A participação de especialistas depende da solução e do contrato. Não é um item incluído automaticamente em toda contratação, e não prometemos acompanhamento humano ilimitado.

Veja a Centriu funcionando na sua operação

Uma conversa para entender onde a sua operação perde tempo, dinheiro ou capacidade — e o que a Centriu faria primeiro.

Ver a Centriu funcionando

problema

Market and Competitor Intelligence Automation: Every Competitor Named, Typed and Structured

Competitive knowledge collected during a consulting engagement usually ends up as scattered notes. A paragraph here about one rival, a bullet point there about another. There is no consistent way to tell a direct competitor apart from a mere reference point. There is no structure forcing the same questions to be answered for each one. Centriu Oracle separates this into two linked records. A single market study per project has eight fields: market name, region, category, consumer behavior, seasonality, trends, barriers and sources. Each field adds to its own completeness score. There is an unlimited list of individually named competitors. Each is clearly typed as one of four kinds: direct, indirect, substitute or reference. Each carries the same seven structured fields: channels, positioning, value proposition, strengths, weaknesses, offers and threats. This is a confirmed, structurally distinct record from the single open-ended competition question inside Oracle's own 11-block company diagnosis. Filling in one never populates the other. Both the market study's completeness and the number of competitors tracked feed directly into the project's overall quality score. So, a thin competitive picture shows up as a specific, visible gap. It does not stay an invisible omission.

Quero resolver isso

Why competitive knowledge usually stays unstructured

A consultant researching a client's market rarely lacks information about competitors. The problem is almost never a shortage of knowledge. It is the shape that knowledge takes. One competitor gets a detailed paragraph because a recent conversation surfaced it. Another gets a single bullet point because nobody had time to dig further. A third is mentioned only in passing as "also worth watching." Comparing them later means re-reading unstructured prose each time. There is no consistent set of questions answered for every competitor. There is no clear label distinguishing a genuine head-to-head rival from a company that only competes for the same customer's attention in a much broader sense.

A consultant researching a client's market rarely lacks information about competitors. The problem is almost never a shortage of knowledge. It is the shape that knowledge takes. One competitor gets a detailed paragraph because a recent conversation surfaced it. Another gets a single bullet point because nobody had time to dig further. A third is mentioned only in passing as "also worth watching." Comparing them later means re-reading unstructured prose each time. There is no consistent set of questions answered for every competitor. There is no clear label distinguishing a genuine head-to-head rival from a company that only competes for the same customer's attention in a much broader sense.

Quero resolver isso

How Centriu Oracle structures market and competitor intelligence

A project's market study is a single record. It is updated by project id rather than created fresh each time. It carries eight fields: market name, region, category, consumer behavior, seasonality, trends, barriers and sources. Each one is optional. But each one adds to a completeness score. This score is the fraction of those eight fields actually filled in. Competitors are a completely separate, unlimited list. Each one is created with a required name (at least two characters). Each has a clear type chosen from exactly four options: direct, indirect, substitute or reference. It is never left unclear or unlabeled. Every competitor then carries the same seven structured fields regardless of type: channels, positioning, value proposition, strengths, weaknesses, offers and threats. Each one is free text. But each one is consistently present across every competitor in the list. So, comparing two competitors means reading the same seven questions answered twice. It does not mean reading two differently-shaped writeups. A competitor can be updated in place or removed completely. Separately, Oracle's own overall project quality score tracks briefing completeness, diagnostic coverage, branding, journey and offer completeness elsewhere in the engagement. This score pulls in both the market study's completeness score and the raw count of competitors tracked as two of its contributing categories. This is confirmed directly in the scoring module's own source. A market section left mostly empty, or a competitor list with only one or two entries, shows up as a specific, named gap in that overall score. It does not stay an invisible blank spot nobody's attention was drawn to.

Ver como funciona

What is actually built today

One market study per project. It includes market name, region, category, consumer behavior, seasonality, trends, barriers and sources. It is updated by project id. It is never duplicated. It has its own completeness score.
An unlimited, per-project list of named competitors. Each has a required name and a clear type: direct, indirect, substitute, or reference. It is never left general or unlabeled.
The same seven structured fields on every competitor regardless of type. These are channels, positioning, value proposition, strengths, weaknesses, offers, threats. So any two competitors compare on identical questions.
Full create, update and delete on individual competitor records.
Both the market study's completeness and the competitor count feed directly into Oracle's overall per-project quality score. This is confirmed in the scoring module's own source.
A confirmed, structurally separate record from the 11-block company diagnosis's own single competition question. Reading diagnostics-schema.ts directly shows one open hypothesis field there. It is never a named, typed, per-competitor list.

Conhecer os recursos

What changes operationally

Comparing two competitors stops requiring a re-read of two differently-shaped paragraphs. This is because every competitor answers the same seven structured questions. A distant substitute stops getting silently mixed up with a genuine head-to-head rival. This is because the type is a clear, required choice on every record. And a thin or missing competitive section stops hiding in plain sight. This is because it shows up as a specific, named, low-scoring category inside the engagement's own overall quality measurement. It does not stay an unmeasured blind spot.

Comparing two competitors stops requiring a re-read of two differently-shaped paragraphs. This is because every competitor answers the same seven structured questions. A distant substitute stops getting silently mixed up with a genuine head-to-head rival. This is because the type is a clear, required choice on every record. And a thin or missing competitive section stops hiding in plain sight. This is because it shows up as a specific, named, low-scoring category inside the engagement's own overall quality measurement. It does not stay an unmeasured blind spot.

Quero esses resultados

A thin competitive section becomes a visible, named gap (illustrative scenario, not a real client)

A consultant has thoroughly filled in a client's 11-block diagnosis, branding and offer sections. But the market study has only two of its eight fields filled in: category and region. And only one competitor has been entered. It is typed as "direct," with just a name and no other field completed. Reviewing the project's overall quality breakdown, the market and competitor categories stand out as the clear weak points. This is relative to everything else that has been thoroughly documented. It is not a vague sense that "something feels incomplete." It is a specific, named category with a specific, low score. The consultant goes back to the market study and fills in consumer behavior, seasonality and trends. Then adds two more competitors: an indirect one offering a different approach to the same underlying need, and a substitute the client's own sales team keeps hearing about from prospects. The next time the quality breakdown is checked, both categories have moved. And the gap that used to be invisible is now closed.

Conversar sobre meu caso

How to start

Começar agora

Frequent questions

How many competitors can I track per project?

There is no limit. The list is unlimited. Every competitor added carries its own full set of seven structured fields.

What is the difference between this and the competition question inside the 11-block diagnosis?

The diagnosis carries a single open-ended hypothesis field about competition inside one of its 11 blocks. This feature is a completely separate, unlimited list of individually named, typed competitors. Each has seven structured fields. This is confirmed distinct by reading both schemas directly. Filling in one never populates the other.

Does Oracle automatically find or research competitors for me?

No. Every field, on the market study and on every competitor, is entered directly by the consultant. There is no automated research or AI-assisted discovery step in this feature.

What are the four competitor types?

Direct, indirect, substitute, and reference. Every competitor record requires exactly one of these. So a distant substitute is never silently mixed up with a genuine head-to-head rival.

How does this connect to the rest of the engagement?

The market study's own completeness score and the total number of competitors tracked both feed directly into Oracle's overall per-project quality score. This is alongside the diagnosis, branding, journey and offer categories.

What does Centriu Oracle cost?

It is sold by subscription with a published starting price. Exact current values are on the central pricing page.

Ainda tenho dúvida

See how Centriu Oracle structures market and competitor intelligence

Competitive knowledge collected during a consulting engagement usually ends up as scattered notes. A paragraph here about one rival, a bullet point there about another. There is no consistent way to tell a direct competitor apart from a mere reference point. There is no structure forcing the same questions to be answered for each one. Centriu Oracle separates this into two linked records. A single market study per project has eight fields: market name, region, category, consumer behavior, seasonality, trends, barriers and sources. Each field adds to its own completeness score. There is an unlimited list of individually named competitors. Each is clearly typed as one of four kinds: direct, indirect, substitute or reference. And each carries the same seven structured fields: channels, positioning, value proposition, strengths, weaknesses, offers and threats. This is a confirmed, structurally distinct record from the single open-ended competition question inside Oracle's own 11-block company diagnosis. Filling in one never populates the other. Both the market study's completeness and the number of competitors tracked feed directly into the project's overall quality score. So, a thin competitive picture shows up as a specific, visible gap. It does not stay an invisible omission.

Quero resolver isso