Para empresas que querem crescer com controle

Um sistema para operar sua empresa com IA.

Vendas, marketing, atendimento, operação, financeiro e inteligência trabalhando sobre o mesmo contexto — para sua empresa ganhar escala sem perder controle.

Sua empresa inteira. Uma operação. IA trabalhando.

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Para empresas de qualquer setor que querem crescer com estrutura, controle e inteligência.

Representação ilustrativa do trabalho em execução

O problema

Sua empresa não deveria operar em pedaços

Não é falta de ferramenta. É que cada ferramenta resolve um pedaço, e ninguém é dono do todo. O custo disso não aparece numa fatura — aparece no mês seguinte.

Sistemas que não se falam
O mesmo dado é digitado de novo — e cada cópia conta uma história diferente.
Dados duplicados
Ninguém sabe qual versão é a verdadeira na hora de decidir.
Conversas perdidas
O cliente repete o contexto a cada canal e a cada pessoa.
Tarefas espalhadas
O trabalho vive em planilhas, mensagens e na memória de alguém.
Decisões sem contexto
A escolha é feita com o recorte que estava à mão, não com o que importava.
Automações desconectadas
Cada ferramenta automatiza um pedaço e ninguém enxerga o todo.

Nenhum desses problemas se resolve comprando mais um software. Eles se resolvem quando a operação inteira passa a trabalhar sobre o mesmo contexto.

A resposta

Tudo trabalha sobre o mesmo contexto.

A Centriu não é uma coleção de produtos. É uma plataforma em que clientes, áreas e agentes leem e escrevem no mesmo lugar.

Cliente 360

Um contexto, não vários cadastros

Cada conversa, tarefa, campanha, cobrança e decisão fica ligada ao cliente e à operação — não a um sistema isolado.

Clientes
Comercial
Atendimento
Operação
Financeiro
Marketing
Inteligência
Agentes
Consultoria

As áreas abaixo são partes da mesma operação, não produtos separados. Elas compartilham conta, permissões e histórico.

IA que trabalha — não um chatbot ao lado

A inteligência artificial da Centriu participa da operação: entende contexto, prepara trabalho, executa rotinas e pede aprovação quando importa.

Entende o contexto

Lê a operação, o cliente e o histórico antes de propor qualquer coisa.

Prepara o trabalho

Redige, organiza, calcula e deixa pronto para revisão humana.

Executa rotinas

Roda o que é repetitivo dentro dos limites definidos pela empresa.

Recomenda a próxima ação

Cruza áreas, identifica prioridade e mostra o motivo da recomendação.

Pede aprovação

O que é sensível passa por uma pessoa antes de valer. Sem exceção silenciosa.

Mantém histórico e aprende

Registra o que aconteceu e usa o resultado para melhorar a próxima decisão.

O que a Centriu faz

Uma plataforma, várias frentes de trabalho. Tudo no mesmo contexto, com a IA participando do que dá para acelerar.

Comercial

CRM, pipeline, oportunidades, propostas, follow-up e automações.

Atendimento

WhatsApp, Instagram, Messenger, chat do site e e-mail no mesmo contexto.

Operação

Tarefas, responsáveis, prazos, aprovações, agenda e capacidade.

Financeiro

Contas, cobranças, caixa, fiscal, margem, IR, orçamento e inteligência econômica.

Marketing

Planejar, produzir, aprovar, publicar e medir conteúdo e campanhas.

Inteligência

Painéis, alertas, previsões, recomendações e leitura executiva.

Agentes

Rotinas executadas continuamente pela IA com controle e aprovação.

Consultoria

Diagnóstico, estratégia, transformação, acompanhamento e especialistas.

Para quem é

Para empresas que querem crescer — e crescer certo.

A Centriu faz sentido quando o volume aumenta e a estrutura precisa acompanhar. Não é sobre setor nem tamanho: é sobre a operação conseguir sustentar o próximo estágio.

As vendas crescem, mas o processo não acompanha.

As áreas trabalham separadas e o cliente sente.

A operação depende de pessoas específicas.

O financeiro ficou complexo e o caixa perde visibilidade.

O atendimento cresce em volume e em canais.

A IA entra sem contexto, controle ou histórico.

Se a empresa ainda não começou a crescer, a Centriu também ajuda a preparar a estrutura para o primeiro salto.

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Consultoria

Tecnologia sozinha não resolve uma operação mal desenhada.

A Centriu combina tecnologia, inteligência, método e acompanhamento. A consultoria diagnostica, desenha, implanta e acompanha — com evidências, não com apresentação.

Diagnóstico e imersão na operação

Estratégia e prioridades

Roadmap de transformação

Desenho da arquitetura operacional

Implantação conduzida

Acompanhamento com evidências

Benchmarking e leitura de mercado

Especialistas, rede e inteligência coletiva

A participação de especialistas depende da solução e do contrato. Não é um item incluído automaticamente em toda contratação, e não prometemos acompanhamento humano ilimitado.

Veja a Centriu funcionando na sua operação

Uma conversa para entender onde a sua operação perde tempo, dinheiro ou capacidade — e o que a Centriu faria primeiro.

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problema

Marketing Channel Audit Automation: Fourteen Channels, One Honest Scale

A marketing audit delivered as a slide deck covers whichever channels the consultant happened to check that week. A channel nobody mentions reads as fine by omission rather than as genuinely unassessed. Centriu Oracle replaces that with a fixed instrument. It uses fourteen main channels. These include the website, blog, Instagram, LinkedIn, TikTok, WhatsApp, email, CRM (Customer Relationship Management), paid media, and SEO (Search Engine Optimization). Each channel is scored on the same six-level scale, from Absent through Reference. Eight identical questions are asked of every single one. Coverage is measured as the share of those fourteen channels that actually carry a score. The overall average counts only the channels that were assessed. A channel confirmed genuinely absent scores a real zero. It pulls the average down like any other honest weakness. But a channel nobody has gotten to yet is excluded entirely. This is because "not yet audited" and "aud "audited and found absent" are not the same fact.

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Why a marketing audit usually ends up measuring the consultant's attention, not the client's presence

Most marketing audits are built the same way. A consultant reviews the channels they think to check. They write up what they find. Then they deliver a slide deck. The deck reads as complete because nothing in it says otherwise. A channel that never gets mentioned looks the same as a channel that was checked and found fine. These are opposite facts. The audit ends up measuring which channels happened to get the consultant's attention that week. It does not measure which channels the client actually has. A client's uncomfortable blind spot is a blog abandoned two years ago. Another is a LinkedIn page nobody updates. This is exactly the kind of thing a free-form review quietly skips.

Most marketing audits are built the same way. A consultant reviews the channels they think to check. They write up what they find. Then they deliver a slide deck. The deck reads as complete because nothing in it says otherwise. A channel that never gets mentioned looks the same as a channel that was checked and found fine. These are opposite facts. The audit ends up measuring which channels happened to get the consultant's attention that week. It does not measure which channels the client actually has. A client's uncomfortable blind spot is a blog abandoned two years ago. Another is a LinkedIn page nobody updates. This is exactly the kind of thing a free-form review quietly skips.

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How Centriu Oracle structures the audit honestly

Every project's marketing audit works against the same fixed list of fourteen channels. This is enforced by a database check constraint. So the list cannot silently drift between projects. These channels are Site, Blog, Landing Pages, Instagram, Facebook, LinkedIn, TikTok, YouTube, Google Business Profile, WhatsApp, Email marketing, CRM (Customer Relationship Management), Paid media and SEO (Search Engine Optimization). They are grouped into Web, Social, Direct and Acquisition. Each channel is scored on one shared six-level scale. These levels are Absent, Weak, Basic, Good, Strong, Reference. Each level is mapped to a fixed number from 0 to 5. So "Good" means the identical thing on every engagement Oracle runs. It does not mean whatever a given consultant intends that day. Every channel, strong or weak, gets the same eight structured questions. These are objective, quality, frequency, consistency, conversion, tracking, risks and opportunities. A dormant blog and a thriving Instagram account are compared on identical terms. They are not compared based on how much the consultant felt like writing about each. Two metrics are reported together. They are deliberately never collapsed into one. Coverage is the share of the fourteen channels that carry an actual score. The overall average is computed only across those scored channels. The distinction that makes this honest sits in exactly which channels count as "scored." A channel formally assessed and found genuinely absent still gets a real score. This is the "Absent" level, which has a weight of zero. It is counted in both coverage and the average. It pulls the average down like any other confirmed weakness. A channel nobody has gotten around to assessing yet carries no score at all. It is excluded from both numbers entirely. It is not silently treated as a zero. An audit that is 60% covered reports itself as 60% covered. It shows whatever average the assessed channels actually earned. It is never a full audit with a worse score than the real data supports. It is never a strong audit hiding an unfinished one. The audit is a distinct instrument inside Oracle's "essentials" module group. It sits alongside, but is structurally separate from, the company-wide 11-block diagnosis. The diagnosis works in facts, hypotheses, gaps and a 1-to-5 confidence score at the level of the whole business. The channel audit works one specific, named channel at a time.

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What is actually built today

A fixed list of fourteen channels is enforced by a database check constraint. They are grouped into Web, Social, Direct and Acquisition. These are the same fourteen on every project. They are never a subset chosen by the consultant.
A shared six-level scale is used for every channel. These levels are Absent, Weak, Basic, Good, Strong, Reference. Each is mapped to a fixed number from 0 to 5.
Eight identical structured questions are asked per channel. These are objective, quality, frequency, consistency, conversion, tracking, risks, opportunities. They are asked of a dormant channel and a thriving one alike.
A coverage metric measures the share of the fourteen channels that actually carry a score. This is distinct from merely being marked present.
An overall score is averaged only across scored channels. A channel confirmed absent counts as a real zero. A channel never assessed is excluded from the calculation entirely. It is never defaulted to zero.
Per-project, per-organization audit records are upserted one row per channel. So re-assessing a channel updates its own record instead of creating a duplicate history.
Both numbers, the percentage evaluated and the numeric average, are shown together on the project dashboard. So a partial audit cannot present itself as a finished one.
This is a structurally separate instrument from the 11-block company-wide diagnosis. Channel-by-channel presence and quality are here. Company-wide hypotheses, evidence and confidence are there.

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What changes operationally

Audits become comparable across engagements and across consultants. This is because "Good" and "Absent" mean the same fixed thing every time. Coverage stops being implicit. A partial audit visibly says so instead of quietly passing as a full one. A channel a client would rather not talk about cannot simply disappear from the record. The fixed list of fourteen forces every one of them to be addressed. This is true even if the honest answer is Absent.

Audits become comparable across engagements and across consultants. This is because "Good" and "Absent" mean the same fixed thing every time. Coverage stops being implicit. A partial audit visibly says so instead of quietly passing as a full one. A channel a client would rather not talk about cannot simply disappear from the record. The fixed list of fourteen forces every one of them to be addressed. This is true even if the honest answer is Absent.

Quero esses resultados

A consultant runs the audit mid-engagement (illustrative scenario, not a real client)

A consultant opens a new client's channel audit. They work down the fixed list of fourteen. Instagram, the website and email get scored quickly. They are Good, Basic and Weak respectively. Each has its own eight-field breakdown filled in. The client's LinkedIn page has not been touched in over a year. Rather than skip it, the consultant marks it present. But they score it Absent for practical purposes. The risk field notes the platform's relevance for the client's B2B buyers specifically.

By the end of the first working session, nine of the fourteen channels carry a score. Five channels remain unassessed. These are TikTok, YouTube, CRM (Customer Relationship Management), paid media and SEO (Search Engine Optimization). They are waiting for a follow-up call with the client's in-house team. The dashboard reports coverage at roughly 64%. It shows an overall average computed only across those nine scored channels. The five outstanding channels do not drag the number down. They do not inflate it either. They simply are not counted yet. This exactly matches the actual state of the work.

A consultant runs the audit mid-engagement (illustrative scenario, not a real client)

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How to get started

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Frequently asked questions

How many channels does the marketing audit cover?

Fourteen fixed channels are enforced by a database constraint. These are Site, Blog, Landing Pages, Instagram, Facebook, LinkedIn, TikTok, YouTube, Google Business Profile, WhatsApp, Email marketing, CRM (Customer Relationship Management), Paid media and SEO (Search Engine Optimization). They are grouped into Web, Social, Direct and Acquisition.

What happens to the average score if a channel has not been assessed yet?

It is excluded entirely. An unscored channel is not counted as zero. It does not affect the average. A channel that was assessed and found genuinely absent, by contrast, does count as a real zero.

Does the audit run automatically against the client's real channels?

No. Every field for every channel is entered manually by the consultant. There is no automated crawl or scraping of the client's actual social or web presence.

What does a single channel's assessment actually capture?

Eight fields are captured. These are objective, quality, frequency, consistency, conversion, tracking, risks and opportunities. These are the same eight questions for every channel. This is true whether it is thriving or dormant.

Do audit findings automatically become action items in Oracle's prioritized plan?

Not automatically today. The channel audit is a distinct instrument from the 11-block diagnosis and its priority formula. A consultant carries a specific finding into the plan manually.

How is this different from Oracle's 11-block diagnosis?

The diagnosis works company-wide. It uses facts, hypotheses, gaps and a 1-to-5 confidence score across eleven business areas. The channel audit works one named marketing channel at a time. It uses a fixed six-level scale.

What does Centriu Oracle cost?

It is sold by subscription with a published starting price. Exact current values are on the central pricing page.

Ainda tenho dúvida

See how Centriu Oracle audits marketing channels

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