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Para empresas que querem crescer com controle

Um sistema para operar sua empresa com IA.

Vendas, marketing, atendimento, operação, financeiro e inteligência trabalhando sobre o mesmo contexto — para sua empresa ganhar escala sem perder controle.

Sua empresa inteira. Uma operação. IA trabalhando.

Para empresas de qualquer setor que querem crescer com estrutura, controle e inteligência.

Painel ilustrativo do Sistema Centriu com sete frentes trabalhando: atendimento, comercial, operação, agentes, inteligência, conteúdo e marketing. Cada frente mostra o trabalho concluído ou o próximo passo.

Representação ilustrativa do trabalho em execução

O problema

Sua empresa não deveria operar em pedaços

Não é falta de ferramenta. É que cada ferramenta resolve um pedaço, e ninguém é dono do todo. O custo disso não aparece numa fatura — aparece no mês seguinte.

  • Sistemas que não se falam

    O mesmo dado é digitado de novo — e cada cópia conta uma história diferente.

  • Dados duplicados

    Ninguém sabe qual versão é a verdadeira na hora de decidir.

  • Conversas perdidas

    O cliente repete o contexto a cada canal e a cada pessoa.

  • Tarefas espalhadas

    O trabalho vive em planilhas, mensagens e na memória de alguém.

  • Decisões sem contexto

    A escolha é feita com o recorte que estava à mão, não com o que importava.

  • Automações desconectadas

    Cada ferramenta automatiza um pedaço e ninguém enxerga o todo.

Nenhum desses problemas se resolve comprando mais um software. Eles se resolvem quando a operação inteira passa a trabalhar sobre o mesmo contexto.

A resposta

Tudo trabalha sobre o mesmo contexto.

A Centriu não é uma coleção de produtos. É uma plataforma em que clientes, áreas e agentes leem e escrevem no mesmo lugar.

Cliente 360

Um contexto, não vários cadastros

Cada conversa, tarefa, campanha, cobrança e decisão fica ligada ao cliente e à operação — não a um sistema isolado.

  • Clientes
  • Comercial
  • Atendimento
  • Operação
  • Financeiro
  • Marketing
  • Inteligência
  • Agentes
  • Consultoria

As áreas abaixo são partes da mesma operação, não produtos separados. Elas compartilham conta, permissões e histórico.

IA que trabalha — não um chatbot ao lado

A inteligência artificial da Centriu participa da operação: entende contexto, prepara trabalho, executa rotinas e pede aprovação quando importa.

Entende o contexto

Lê a operação, o cliente e o histórico antes de propor qualquer coisa.

Prepara o trabalho

Redige, organiza, calcula e deixa pronto para revisão humana.

Executa rotinas

Roda o que é repetitivo dentro dos limites definidos pela empresa.

Recomenda a próxima ação

Cruza áreas, identifica prioridade e mostra o motivo da recomendação.

Pede aprovação

O que é sensível passa por uma pessoa antes de valer. Sem exceção silenciosa.

Mantém histórico e aprende

Registra o que aconteceu e usa o resultado para melhorar a próxima decisão.

O que a Centriu faz

Uma plataforma, várias frentes de trabalho. Tudo no mesmo contexto, com a IA participando do que dá para acelerar.

Comercial

CRM, pipeline, oportunidades, propostas, follow-up e automações.

Atendimento

WhatsApp, Instagram, Messenger, chat do site e e-mail no mesmo contexto.

Operação

Tarefas, responsáveis, prazos, aprovações, agenda e capacidade.

Financeiro

Contas, cobranças, caixa, fiscal, margem, IR, orçamento e inteligência econômica.

Marketing

Planejar, produzir, aprovar, publicar e medir conteúdo e campanhas.

Inteligência

Painéis, alertas, previsões, recomendações e leitura executiva.

Agentes

Rotinas executadas continuamente pela IA com controle e aprovação.

Consultoria

Diagnóstico, estratégia, transformação, acompanhamento e especialistas.

Para quem é

Para empresas que querem crescer — e crescer certo.

A Centriu faz sentido quando o volume aumenta e a estrutura precisa acompanhar. Não é sobre setor nem tamanho: é sobre a operação conseguir sustentar o próximo estágio.

As vendas crescem, mas o processo não acompanha.

As áreas trabalham separadas e o cliente sente.

A operação depende de pessoas específicas.

O financeiro ficou complexo e o caixa perde visibilidade.

O atendimento cresce em volume e em canais.

A IA entra sem contexto, controle ou histórico.

Se a empresa ainda não começou a crescer, a Centriu também ajuda a preparar a estrutura para o primeiro salto.

Ver a Centriu funcionando
Consultoria

Tecnologia sozinha não resolve uma operação mal desenhada.

A Centriu combina tecnologia, inteligência, método e acompanhamento. A consultoria diagnostica, desenha, implanta e acompanha — com evidências, não com apresentação.

A participação de especialistas depende da solução e do contrato. Não é um item incluído automaticamente em toda contratação, e não prometemos acompanhamento humano ilimitado.

Veja a Centriu funcionando na sua operação

Uma conversa para entender onde a sua operação perde tempo, dinheiro ou capacidade — e o que a Centriu faria primeiro.

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problema

Opportunity Window Tracking and Orbit-Forwarding Automation: A Half-Formed Idea Never Reaches Sales

A calendar deadline tells you when an opportunity's window closes. But by that date, it is usually too late to act. There was an earlier moment to make a decision. This decision was needed to get the value. Centriu Oracle tracks a five-state opportunity window. The states are: no window declared, open, closing, expired, or not yet open. This is based on a "last safe moment." This moment can be well before the close date. This is because preparing a response takes real time. Before any opportunity goes to Orbit for sales, Centriu Oracle checks five conditions. The opportunity must be truly commercial. It cannot be one of eight other types. Its status must be validated or further along. It cannot be just suggested. It must have linked evidence. Its statement must not be vague. It must not have been sent before. This rule is enforced twice. First, in the interface to explain what is missing. Second, as a database rule so it cannot be bypassed.

Opportunity Window Tracking and Orbit-Forwarding Automation: A Half-Formed Idea Never Reaches Sales

Why a deadline is not the moment that actually matters

A window-closing date tells you "when is it too late." But a team usually needs to decide and prepare before that date. This is to get the value the window offered. Waiting until the deadline to act is often like missing it. Also, an opportunity going to sales costs money if it is too early. A sales team chasing something a client will not buy wastes trust and effort. A five-second checkbox does not protect against this.

  • A window-closing date tells you "when is it too late." But a team usually needs to decide and prepare before that date. This is to get the value the window offered. Waiting until the deadline to act is often like missing it. Also, an opportunity going to sales costs money if it is too early. A sales team chasing something a client will not buy wastes trust and effort. A five-second checkbox does not protect against this.

How Centriu Oracle tracks the window and gates the Orbit handoff

An opportunity's window has five states. These are: no window declared (nothing to track), future (the window has not opened yet), open (comfortably within the window), closing (within a warning time before the deadline), or expired. The system counts down to the "last safe moment" if it exists. It does not just count to the window's closing date. This is because the moment to make a decision to act in time is often earlier. If they were the same date, there would be no time to prepare. Also, before an opportunity can go to Orbit as a commercial signal, five conditions are checked. The classification must be one of two commercial types. It cannot be one of eight other types, like an internal improvement. The status must be validated, prioritized, in testing, or approved. It can never be just "suggested" or "in analysis." The opportunity must have linked evidence. This can be from the diagnosis or elsewhere. Its formulation-quality score must not be "vague." And a commercial signal must not have been created from it already. If any of these fail, it blocks the forward. It states exactly what is missing. This is confirmed by a TypeScript mirror of a real database CHECK constraint. So, the interface blocks the attempt early to explain why. The database blocks it again for real. This closes the gap if someone tries to bypass the UI. Even when all conditions pass, what goes to Orbit is a commercial SIGNAL. This signal needs its own human approval before anything happens. Oracle never writes directly into an Orbit relationship record. Orbit remains the only owner of that client relationship from that point on.

What is actually built today

  • A 5-state opportunity window is used. The states are: no window, future, open, closing, expired. It is based on a "last safe moment." This moment can be set earlier than the close date. This is to allow for preparation time.

  • A warning time can be set before the deadline. This flags a window as "closing." It gives early notice, not a surprise on the same day.

  • A 5-condition Orbit-forwarding gate is used. It checks for correct commercial classification, enough validation status, linked evidence, clear wording, and no duplicate forward. This is confirmed by a TypeScript mirror of a real database CHECK constraint (`chk_oracle_rx_opp_commercial`). It is enforced twice. Once in the interface to explain. Once in the database to actually prevent.

  • A specific alert is raised. This happens when an opportunity is seen as commercial before it is properly validated. This shows the exact risk the gate prevents. It does not just block it silently.

  • This is confirmed in the readiness-check function's note. Going to Orbit creates a commercial SIGNAL. This signal needs its own human approval. Oracle never writes directly to an Orbit relationship record. Orbit stays the only owner of the client relationship.

What changes operationally

A team gets a real warning before an opportunity's window closes. This warning is timed to when a decision needs to be made. It is not timed to the deadline itself. An opportunity can no longer go into a sales conversation if it is not validated, not classified, has no evidence, or is vaguely stated. The same rule catches it twice. Once in the interface and once in the database. Orbit still owns the client relationship. Oracle creates a possible signal for a human to approve. It never writes directly into someone else's relationship record.

  • A team gets a real warning before an opportunity's window closes. This warning is timed to when a decision needs to be made. It is not timed to the deadline itself. An opportunity can no longer go into a sales conversation if it is not validated, not classified, has no evidence, or is vaguely stated. The same rule catches it twice. Once in the interface and once in the database. Orbit still owns the client relationship. Oracle creates a possible signal for a human to approve. It never writes directly into someone else's relationship record.

A window with real lead time (illustrative scenario, not a real client)

An opportunity is logged. Its window closes in 60 days. This is a client's yearly budget cycle. But acting on it needs preparing a proposal. It also needs internal approval. And scheduling a client meeting. This takes about three weeks. The consultant sets the "last safe moment" 21 days before the window's actual close. It is not on the close date itself. The window status is "open" for the first few weeks. Then it changes to "closing." This happens when the system enters the warning time before the 21-day mark. It does not happen before the 60-day mark. This gives the team a real early warning. It is not calculated against the wrong deadline. Later, the consultant tries to send this opportunity to Orbit. The gate blocks the attempt. The opportunity is correctly classified as commercial. It has linked evidence. But its status is still "in analysis." This is one step before "validated." The system explains exactly that one missing condition. It does not give a general "not ready" message.

A window with real lead time (illustrative scenario, not a real client)

How to get started

Frequently asked questions

What is the difference between a window's close date and its "last safe moment"?

The close date is when the opportunity technically disappears. The last safe moment, when declared, is the actual point by which a decision must be made to still act in time. It can fall meaningfully earlier than the close date to account for preparation.

What five conditions does an opportunity need to be forwarded to Orbit?

A truly commercial classification, a validated-or-further status, linked evidence, a clear statement, and no existing forwarded signal. All five are checked together. If any one fails, it blocks the forward.

Is this check only enforced in the interface?

No. It is confirmed as the TypeScript mirror of a real database CHECK constraint. So the same rule is enforced twice. Once early in the interface to explain what is missing. And again in the database so it cannot be bypassed.

Does forwarding to Orbit automatically create a client relationship record?

No. What crosses is a commercial signal. It needs its own separate human approval. Oracle never writes directly into an Orbit relationship record. Orbit remains the only owner of that relationship.

Can the same opportunity be forwarded to Orbit twice?

No. The forwarding check specifically verifies if a commercial signal has already been created from that opportunity. It blocks a duplicate forward.

What does Centriu Oracle cost?

It is sold by subscription with a published starting price. Exact current values are on the central pricing page.

See how Centriu Oracle gates opportunity forwarding to Orbit

A calendar deadline tells you when an opportunity's window closes. But by that date, it is usually too late to act. There was an earlier moment to make a decision. This decision was needed to get the value. Centriu Oracle tracks a five-state opportunity window. The states are: no window declared, open, closing, expired, or not yet open. This is based on a "last safe moment." This moment can be well before the close date. This is because preparing a response takes real time. Before any opportunity goes to Orbit for sales, Centriu Oracle checks five conditions. The opportunity must be truly commercial. It cannot be one of eight other types. Its status must be validated or further along. It cannot be just suggested. It must have linked evidence. Its statement must not be vague. It must not have been sent before. This rule is enforced twice. First, in the interface to explain what is missing. Second, as a database rule so it cannot be bypassed.