Para empresas que querem crescer com controle

Um sistema para operar sua empresa com IA.

Vendas, marketing, atendimento, operação, financeiro e inteligência trabalhando sobre o mesmo contexto — para sua empresa ganhar escala sem perder controle.

Sua empresa inteira. Uma operação. IA trabalhando.

Ver a Centriu funcionando

Para empresas de qualquer setor que querem crescer com estrutura, controle e inteligência.

Representação ilustrativa do trabalho em execução

O problema

Sua empresa não deveria operar em pedaços

Não é falta de ferramenta. É que cada ferramenta resolve um pedaço, e ninguém é dono do todo. O custo disso não aparece numa fatura — aparece no mês seguinte.

Sistemas que não se falam
O mesmo dado é digitado de novo — e cada cópia conta uma história diferente.
Dados duplicados
Ninguém sabe qual versão é a verdadeira na hora de decidir.
Conversas perdidas
O cliente repete o contexto a cada canal e a cada pessoa.
Tarefas espalhadas
O trabalho vive em planilhas, mensagens e na memória de alguém.
Decisões sem contexto
A escolha é feita com o recorte que estava à mão, não com o que importava.
Automações desconectadas
Cada ferramenta automatiza um pedaço e ninguém enxerga o todo.

Nenhum desses problemas se resolve comprando mais um software. Eles se resolvem quando a operação inteira passa a trabalhar sobre o mesmo contexto.

A resposta

Tudo trabalha sobre o mesmo contexto.

A Centriu não é uma coleção de produtos. É uma plataforma em que clientes, áreas e agentes leem e escrevem no mesmo lugar.

Cliente 360

Um contexto, não vários cadastros

Cada conversa, tarefa, campanha, cobrança e decisão fica ligada ao cliente e à operação — não a um sistema isolado.

Clientes
Comercial
Atendimento
Operação
Financeiro
Marketing
Inteligência
Agentes
Consultoria

As áreas abaixo são partes da mesma operação, não produtos separados. Elas compartilham conta, permissões e histórico.

IA que trabalha — não um chatbot ao lado

A inteligência artificial da Centriu participa da operação: entende contexto, prepara trabalho, executa rotinas e pede aprovação quando importa.

Entende o contexto

Lê a operação, o cliente e o histórico antes de propor qualquer coisa.

Prepara o trabalho

Redige, organiza, calcula e deixa pronto para revisão humana.

Executa rotinas

Roda o que é repetitivo dentro dos limites definidos pela empresa.

Recomenda a próxima ação

Cruza áreas, identifica prioridade e mostra o motivo da recomendação.

Pede aprovação

O que é sensível passa por uma pessoa antes de valer. Sem exceção silenciosa.

Mantém histórico e aprende

Registra o que aconteceu e usa o resultado para melhorar a próxima decisão.

O que a Centriu faz

Uma plataforma, várias frentes de trabalho. Tudo no mesmo contexto, com a IA participando do que dá para acelerar.

Comercial

CRM, pipeline, oportunidades, propostas, follow-up e automações.

Atendimento

WhatsApp, Instagram, Messenger, chat do site e e-mail no mesmo contexto.

Operação

Tarefas, responsáveis, prazos, aprovações, agenda e capacidade.

Financeiro

Contas, cobranças, caixa, fiscal, margem, IR, orçamento e inteligência econômica.

Marketing

Planejar, produzir, aprovar, publicar e medir conteúdo e campanhas.

Inteligência

Painéis, alertas, previsões, recomendações e leitura executiva.

Agentes

Rotinas executadas continuamente pela IA com controle e aprovação.

Consultoria

Diagnóstico, estratégia, transformação, acompanhamento e especialistas.

Para quem é

Para empresas que querem crescer — e crescer certo.

A Centriu faz sentido quando o volume aumenta e a estrutura precisa acompanhar. Não é sobre setor nem tamanho: é sobre a operação conseguir sustentar o próximo estágio.

As vendas crescem, mas o processo não acompanha.

As áreas trabalham separadas e o cliente sente.

A operação depende de pessoas específicas.

O financeiro ficou complexo e o caixa perde visibilidade.

O atendimento cresce em volume e em canais.

A IA entra sem contexto, controle ou histórico.

Se a empresa ainda não começou a crescer, a Centriu também ajuda a preparar a estrutura para o primeiro salto.

Ver a Centriu funcionando

Consultoria

Tecnologia sozinha não resolve uma operação mal desenhada.

A Centriu combina tecnologia, inteligência, método e acompanhamento. A consultoria diagnostica, desenha, implanta e acompanha — com evidências, não com apresentação.

Diagnóstico e imersão na operação

Estratégia e prioridades

Roadmap de transformação

Desenho da arquitetura operacional

Implantação conduzida

Acompanhamento com evidências

Benchmarking e leitura de mercado

Especialistas, rede e inteligência coletiva

A participação de especialistas depende da solução e do contrato. Não é um item incluído automaticamente em toda contratação, e não prometemos acompanhamento humano ilimitado.

Veja a Centriu funcionando na sua operação

Uma conversa para entender onde a sua operação perde tempo, dinheiro ou capacidade — e o que a Centriu faria primeiro.

Ver a Centriu funcionando

problema

Strategic Branding-Kit Generation and Version-Comparison Automation: A Second Opinion Before You Adopt It

Starting a brand's visual identity from a blank page usually means hiring a designer before the strategy is finished. Or it means filling in fields with what the team already had in mind. This happens with or without a strategy. Centriu Vesper's branding generator makes a complete candidate kit. This kit includes brand style and sensation. It has a color palette with a named strategic function. It also has rules for where to use each color. It includes a font pairing with its role and reason. It gives an imagery direction. It provides logo and iconography guidelines. It offers perception statements. It lists critical errors to avoid. It has channel-by-channel application notes. This kit is built entirely from the positioning, territory, ideal-customer and value-proposition fields. The team already declared these fields elsewhere in Vesper. It uses zero calls to a generative-AI model. A separate, paired comparator then scores that suggestion against the team's current branding. It uses five numeric dimensions and eight named visual blocks. It gives a recommendation and the specific reason behind it. The interface lets a team adopt the suggestion one block at a time. This means colors only, typography only, or everything at once. It is never a forced all-or-nothing swap.

Quero resolver isso

Why a branding kit usually starts disconnected from the strategy behind it

By the time a team sits down to pick colors and fonts, the positioning statement, the ideal-customer profile and the value proposition are frequently already written. But nothing mechanically connects those documents to the visual choices that follow. A designer or a founder picks a palette because it looks good. A font is picked because someone likes it. The resulting kit may or may not actually reflect the premium, playful, technical or institutional territory the strategy already staked out. Starting from a genuinely blank page also means every one of dozens of small decisions gets made independently. These decisions include how many colors, what emotion each one should carry, which fonts pair correctly, and how the logo should behave in different applications. There is no single point holding all of them accountable to the same strategic input.

By the time a team sits down to pick colors and fonts, the positioning statement, the ideal-customer profile and the value proposition are frequently already written. But nothing mechanically connects those documents to the visual choices that follow. A designer or a founder picks a palette because it looks good. A font is picked because someone likes it. The resulting kit may or may not actually reflect the premium, playful, technical or institutional territory the strategy already staked out. Starting from a genuinely blank page also means every one of dozens of small decisions gets made independently. These decisions include how many colors, what emotion each one should carry, which fonts pair correctly, and how the logo should behave in different applications. There is no single point holding all of them accountable to the same strategic input.

Quero resolver isso

How Centriu Vesper generates and compares a branding kit

The generator is a pure, deterministic function. It is explicitly documented in its own source header as "pure functions, no side effects." It has zero calls to any generative-AI model anywhere in its logic. It reads the strategy fields a team already declared elsewhere in the same Vesper project. These fields include the positioning statement, territory, central promise, the "common enemy" concept, ideal-customer description and pain points, value-proposition statement and differentiators, client segment and the project's stated cycle objective. From those inputs it produces eight distinct blocks. Each block carries its own data, a written reason, and an explicit confidence level (low, medium or high). These blocks are essence (brand style, sensation, visual personality, sophistication level, three-second perception, what not to look like), colors (a named palette with hex values, a type — primary, secondary, accent, neutral or complementary — an emotion, a strategic function, and explicit where-to-use and where-not-to-use guidance for every single color), typography (a font pairing with role, weight and a written reason for each), imagery direction (visual style, lighting, composition, what to avoid), logo and iconography guidelines (breathing space, minimum size, correct and incorrect applications, grid guidelines), perception statements (how the brand should and should not be perceived), critical errors to avoid, and channel-by-channel application notes. The paired comparator then scores the current branding record and this generated candidate independently. It uses five 0-10 dimensions. These are coherence with the declared strategy, differentiation, sophistication, clarity, and consistency of application guidance. It also compares the two block by block across the same eight categories. These categories are essence, colors, typography, imagery, logo, perception, critical errors, and application. It declares a winner for each block. This is based on which version is more complete and more strategically justified. Ties are resolved toward whichever version has a clearer stated reasoning. The comparator produces a full executive summary in plain language. This summary includes the score gap and where it concentrates. It lists the current version's specific strengths if any. It shows the single biggest dimensional difference. It states the risk of keeping the current version unchanged. This is tied to how many total fields the current branding has actually filled in. It gives a final recommendation. Then it names which version it recommends adopting and exactly why. Importantly, adoption in the interface is never all-or-nothing. A team can apply just the suggested color palette. They can apply just the typography. They can apply just the logo guidance. Or they can apply the complete kit at once. This is confirmed directly in the component's own block-level apply function.

Ver como funciona

What is actually built today

A deterministic branding-kit generator makes eight distinct blocks. These are essence, colors, typography, imagery, logo, perception, critical errors, and application. It uses a project's already-declared strategy fields. It makes zero generative-AI calls.
Every generated color has a name, hex value, type, declared emotion, strategic function. It also has clear guidance on where to use and not to use it. It is never just a swatch with no reason.
Every generated block has its own written reason. It also has a clear low/medium/high confidence level. It does not present the whole kit with one confidence level.
A paired, equally deterministic comparator scores the current branding against the generated candidate. It uses five 0-10 dimensions. These are coherence, differentiation, sophistication, clarity, and consistency.
It does a block-by-block comparison across the same eight visual categories. It names a winner for each specific block. It does not give only a single overall verdict.
A full executive summary is provided in plain language. It includes the score gap, current strengths if any, the single biggest dimensional difference, the risk of not changing, and a final recommendation with its stated reasoning.
Block-level adoption is available in the interface. A team can apply only the suggested colors, only the typography, or the full kit at once. This is confirmed directly in the UI's own apply-by-block logic.
This is a separate mechanism. It is in two separate source files. It is different from both of Vesper's other branding engines published in this pillar. This one GENERATES a candidate kit and COMPARES it to the current one. The coherence scorer and the perception simulator each analyze a single already-declared branding record instead.

Conhecer os recursos

What changes operationally

A branding kit stops starting from a genuinely blank page when a strategy already exists to build it from. Every color, font and guideline arrives with a stated reason. This reason is tied back to the positioning, territory or ideal-customer profile that produced it. A proposed new direction gets a numeric, block-by-block comparison against what already exists. This is instead of a purely subjective "which one do we like better" conversation. Adopting it never forces an all-or-nothing swap. This is useful when only part of the kit actually needs to change.

A branding kit stops starting from a genuinely blank page when a strategy already exists to build it from. Every color, font and guideline arrives with a stated reason. This reason is tied back to the positioning, territory or ideal-customer profile that produced it. A proposed new direction gets a numeric, block-by-block comparison against what already exists. This is instead of a purely subjective "which one do we like better" conversation. Adopting it never forces an all-or-nothing swap. This is useful when only part of the kit actually needs to change.

Quero esses resultados

A team tests a bolder direction before committing to it (illustrative scenario, not a real client)

A project has a fully declared strategy. It has a premium, design-forward positioning. It has a clearly written ideal-customer profile. It has a value proposition emphasizing craftsmanship. But its actual branding record is thin. It has one font. It has no declared colors. Its style description is "modern." The team generates a candidate kit. This kit reads the premium positioning. It proposes a three-color palette. This palette includes a deep charcoal primary, a muted gold accent, and a warm off-white neutral. Each color has a stated emotion and strategic function. It also includes a serif-and-sans font pairing. This is justified specifically against the "craftsmanship" language in the value proposition.

Running the comparator shows the current branding scoring 3.8 overall. The suggestion scores 7.6. This is a "significant" difference. The biggest single gap is in sophistication. The current record has no declared colors or font pairing at all. The executive summary names the risk of keeping the current version as "high." This is tied directly to how few fields are actually filled in. The team applies only the color palette first. They review it internally. They decide the typography still needs a manual pass before it gets applied. This is exactly the block-level control the tool is built to allow. They do not adopt the whole kit at once.

A team tests a bolder direction before committing to it (illustrative scenario, not a real client)

Conversar sobre meu caso

How to get started

Começar agora

Frequently asked questions

Does an AI model generate the branding kit or the comparison?

No. Both the generator and the comparator are pure, deterministic functions. They have no side effects. They do not call any generative-AI model. This is stated in their own source documentation.

Can a team adopt just part of the suggested branding kit?

Yes. The interface applies a suggestion at the block level. This means colors, typography, imagery, logo, perception, critical errors or application individually. Or everything at once. It is never a forced all-or-nothing swap.

What does the generator actually produce for colors?

The generator produces a named palette with hex values. It includes a type (primary/secondary/accent/neutral/complementary). It has a declared emotion. It has a strategic function. It provides clear guidance on where to use and where not to use each color. It is not just a swatch.

How does the comparator decide which version is better?

It scores both the current and the suggested branding. It uses five 0-10 dimensions. These are coherence, differentiation, sophistication, clarity, and consistency. It compares them block by block across eight visual categories. Then it produces a plain-language executive summary and a final recommendation.

Does this produce an actual logo file?

No. The logo block produces written guidelines. These include style, spacing, correct/incorrect applications, and grid rules. It does not produce a rendered design. The generator itself assigns this block a lower confidence for exactly that reason.

What happens if no strategy has been declared yet?

The generator still runs. But its output is thinner and has lower confidence. This is because its blocks are built specifically from positioning, territory, ideal-customer and value-proposition fields.

What does Centriu Vesper cost?

It is sold by subscription. It has a published starting price. The exact current values are on the central pricing page.

Ainda tenho dúvida

See how Centriu Vesper generates and compares branding kits

Quero resolver isso