Agency operation
Organize the agency’s own tasks, deadlines and owners.
Centriu for agencies
Turn Centriu into infrastructure for your agency and your clients.
Organize your operation, create new services, grow contracts and prove the value delivered — within your agency and in separate environments for each client.
- centriu
- agencia
- clientes
Centriu provides the technology; the agency operates; each client has its own separate environment.
O problema das agências hoje
Nem toda agência tem todos estes problemas — mas alguns custam contrato.
- Disorganized internal operation
- Fragmented tools
- Production hard to track
- Approvals across many channels
- Manual reports
- Hard to prove value
- Contracts limited to deliverables
- Low differentiation
- Price pressure
- Dependence on individuals
The commercial consequences are concrete:
Fragile contractsDifficulty expandingMargin lossLow predictabilityDifficulty retaining clientsDifficulty scaling
O que muda com a Centriu
Turn your agency into a more organized, profitable operation that’s hard to replace. Use Centriu to serve your clients, create new services, grow contracts and prove the value delivered.
From
A deliverables provider
To
An operator of a continuous value structure
- Technology
- Processes
- Services
- Data
- Follow-up
- Reports
- Consulting
- Governance
Traditional services keep working — Centriu expands the agency’s capacity, it does not replace it.
Use a Centriu na própria agência
Nem todos os sistemas são necessários — comece pela arquitetura que resolve o seu gargalo.
Internal content
Produce and approve the agency’s own content in a single flow.
Agency media
Track the agency’s own media with clarity.
Agency CRM
Organize the agency’s own sales funnel.
Internal support
Centralize the agency’s own support.
Internal governance
Standardize the agency’s own policies, data and access.
Use a Centriu nos clientes
A agência cria um ambiente separado para cada cliente.
Each environment can have
- Data
- Users
- Capabilities
- Settings
- Processes
- Reports
- Identity
- Integrations
- Indicators
- History
- Limits
- Usage
Separation by environment is part of the architecture; the technical details and real limits are defined at deployment.
Agency
├── Client A
├── Client B
├── Client C
Any combination is illustrative — nothing here claims a confirmed integration across capabilities.
Client access
The client can be given access to the environment according to capability, plan, responsibility, need and contract — not to everything by default.
Serviços que a agência pode criar
Novos serviços recorrentes — sem promessa de resultado financeiro e sem preço recomendado aqui.
Enablement required
Strategy and planning
Turn the client’s goals into a trackable plan.
- Problem:
- Goals with no plan and no follow-up.
- Outcome:
- A defined plan, tracked over time.
Agency
Build and review the plan.
Centriu
Provide tracking capabilities.
Client
Define goals and priorities.
Direct activation
Content operation
Organize the client’s content production from start to finish.
- Problem:
- Disorganized content production.
- Outcome:
- An organized, predictable content flow.
Agency
Operate the content production.
Centriu
Provide the content capabilities.
Client
Approve briefs and pieces.
Enablement required
Production and approval
Organize approvals of pieces and deliverables with tracking.
- Problem:
- Approvals that are confusing and lost in messages.
- Outcome:
- Approvals recorded and traceable.
Agency
Run the approval flow.
Centriu
Provide the approval capability.
Client
Approve within the deadline.
Direct activation
Media management
Track the client’s paid media with organization and clarity.
- Problem:
- Media with no organized tracking.
- Outcome:
- Media tracked with clear indicators.
Agency
Plan and operate the media.
Centriu
Provide tracking capabilities.
Client
Define budget and objectives.
Direct activation
Dashboards and reports
Show the client what was done and the value it generated.
- Problem:
- Difficulty showing results to the client.
- Outcome:
- Panels and reports that make the delivered value clear.
Agency
Build and present the panels.
Centriu
Provide the dashboards and reports.
Client
Point out the indicators that matter.
Enablement required
Prospecting
Structure the generation of new opportunities for the client.
- Problem:
- Opportunity generation with no process.
- Outcome:
- Organized, trackable prospecting.
Agency
Operate the prospecting.
Centriu
Provide the prospecting capabilities.
Client
Define the target audience.
Direct activation
Commercial CRM
Organize the client’s sales funnel, from lead to close.
- Problem:
- Opportunities lost for lack of follow-up.
- Outcome:
- An organized funnel and consistent follow-up.
Agency
Operate the CRM and track the funnel.
Centriu
Provide the CRM platform.
Client
Define funnel stages and criteria.
Assisted deployment
Omnichannel support
Centralize the client’s support in one place, with history and organization.
- Problem:
- Support scattered across many channels with no history.
- Outcome:
- Organized support, with history and faster replies.
Agency
Operate the support and train the team.
Centriu
Provide the technology and the support.
Client
Define tone, deadlines and owners.
Assisted deployment
Customer service and ombudsman
Organize the client’s complaints channel and ombudsman.
- Problem:
- Complaints with no channel and no record.
- Outcome:
- An organized channel and recorded complaints.
Agency
Operate the service channel.
Centriu
Provide the channel technology.
Client
Define deadlines and owners.
variavel
Loyalty
Bring the client closer to its customers with ongoing relationship.
- Problem:
- Customers who buy once and don’t come back.
- Outcome:
- Ongoing relationship and more repeat purchases.
Agency
Operate campaigns and relationship.
Centriu
Provide the relationship technology.
Client
Define offers and audience.
Enablement required
Diagnosis and consulting
Assess the client’s operation and prioritize what brings the most result.
- Problem:
- Lack of clarity on where to start.
- Outcome:
- Clear priorities and an action plan.
Agency
Run the diagnosis with the client.
Centriu
Support with method and capabilities.
Client
Share context and goals.
Enablement required
AI governance
Use AI with clear rules, logging and accountability.
- Problem:
- AI used with no rules or logging.
- Outcome:
- AI used with governance and traceability.
Agency
Apply the usage policies.
Centriu
Provide the governance controls.
Client
Approve policies and limits.
Enablement required
Process automation
Reduce repetitive manual tasks with automated flows.
- Problem:
- Repeated manual tasks drain the team.
- Outcome:
- Less manual work and more consistency in the operation.
Agency
Map and operate the flows.
Centriu
Provide the automation technology.
Client
Validate rules and exceptions.
variavel
Specific solutions
Combine capabilities to meet a specific client need.
- Problem:
- Specific needs with no ready-made solution.
- Outcome:
- A combined solution for the client’s case.
Agency
Design and operate the solution.
Centriu
Provide the capabilities involved.
Client
Describe the need.
Co-branding
“Centriu technology operated by Agency X.”
The agency appears as responsible for the operation; Centriu, as the technology provider.
Where it can be applied (when authorized)
DashboardsReportsPortalsClient areasPresentationsPagesCommunicationsDocumentsDeliverables
What the agency cannot change freely
- Core platform identity
- Centriu technology name
- Promises and guarantees
- Legal information
- Policies
- Technology authorship
- Commercial state (plans and availability)
Full white-label
It is not the general rule and is not enabled here. Special setups may be considered only in Enterprise projects, under contract and approval — without removing the Centriu brand at this stage.
Proteção da carteira
Centriu structures the relationship to preserve the agency’s role with the client it brought in and serves. The complete rules are defined in the partnership agreement.
What the policy provides for
- Clients brought in by the agency are registered as theirs.
- Centriu does not prospect the agency’s client directly.
- Centriu does not make a direct commercial proposal to the agency’s client.
- Expansion within the client goes through the agency.
- Centriu’s technical contact is limited to the authorized scope.
- An opportunity received directly is forwarded to the agency.
- There is a protection period defined in the contract.
- Ending the partnership follows what the contract provides.
- An agency inactive for a prolonged period may change the relationship.
- Relationship changes are recorded in an audit trail.
Relationship states
RegisteredProtectedExpiredReleasedIn transitionTransferred
Centriu’s contact with the client
Centriu can take part in rollout, support, consulting or capabilities, as the case and contract require.
Numeric periods (protection, dormancy, transition) are defined in the partnership agreement and are not published as firm on this page.
Modelos de parceria
Sete relações diferentes — não tratamos todas como a mesma coisa.
For agencies
Agency (own use)
Use Centriu within your own agency to organize operation, content, media, CRM and support.
Can do
- Use the capabilities in the agency own operation.
- Organize content, media, CRM and support.
- Track the agency’s own indicators.
- Standardize internal processes.
- Evolve to operate for clients later.
Cannot
- Operate capabilities for clients without the proper model.
- Resell the platform as its own.
Requirements
- Active agency account.
- Enablement in the scope in use.
Client access: Not applicable
Commission: No commission
For agenciesSubject to review
Operating agency
Operate Centriu for your clients, each in its own separate environment, under the partnership brand.
Can do
- Operate capabilities for clients in separate environments.
- Apply the partnership’s standard co-branding.
- Create services from the capabilities.
- Track and prove the value delivered.
- Expand the capabilities within each client.
- Give the client access according to plan and contract.
Cannot
- Remove the Centriu brand entirely as a rule.
- Activate advanced capabilities without certification.
Requirements
- Partnership agreement.
- Enablement per capability operated.
- A separate environment per client.
Client access: Per environment
Commission: Not published
PartnerSubject to review
Commercial partner
Refer and sell Centriu, without deploying alone. Deployment is done by Centriu or a certified partner.
Can do
- Refer and introduce Centriu to clients.
- Take part in the commercial conversation.
- Follow the opportunity through to closing.
- Forward the deployment to Centriu.
Cannot
- Deploy solutions on their own.
- Access client data.
- Promise timeline, price or result without alignment.
- Operate capabilities on behalf of the client.
- Remove the Centriu brand.
Requirements
- Registration as a commercial partner.
- Commercial alignment with Centriu.
Client access: No data access
Commission: Not published
PartnerRequires certificationSubject to review
Certified partner
Deploy and operate specific Centriu scopes after the corresponding certification.
Can do
- Deploy solutions within the certified scope.
- Operate the scope capabilities for clients.
- Create services within the scope.
- Track and prove value within the scope.
- Expand to new scopes after a new certification.
- Apply the partnership co-branding.
- Work on a joint project with Centriu.
- Give the client access according to scope and contract.
Cannot
- Act outside the certified scope.
- Activate advanced capabilities without certification.
Requirements
- Certification in the scope.
- Partnership agreement.
- Enablement kept up to date.
Client access: By certified scope
Commission: Not published
For agenciesSubject to reviewPer project
Joint project
The agency keeps the relationship and Centriu steps in on the specialized fronts — per project, not permanently.
Can do
- Work alongside Centriu on a specific project.
- Keep the relationship with the client.
- Agree responsibilities project by project.
Cannot
- Extend the project into a permanent partnership without agreement.
- Take on fronts outside what was agreed.
Requirements
- A defined project scope.
- A specific agreement per project.
Client access: Per project
Commission: Defined in the contract
AffiliateSubject to review
Affiliate
Refer and promote Centriu. Affiliates do not operate resources or deploy for clients.
Can do
- Promote Centriu with the official link and materials.
- Refer opportunities through the program.
Cannot
- Operate capabilities for clients.
- Access client data.
- Deploy or configure resources.
- Promise price, timeline or result.
- Remove or change the Centriu brand.
- Close a contract on Centriu’s behalf.
Requirements
- Registration in the affiliate program.
- Use of the official materials.
Client access: No data access
Commission: See the affiliate program
ReferralSubject to review
Referral
Introduce an opportunity to Centriu. It is neither certification nor an operational partnership.
Can do
- Introduce an opportunity in a consented way.
Cannot
- Operate or access resources and data.
- Sell or deploy on Centriu’s behalf.
- Collect third-party data without authorization.
Requirements
- A consented introduction of the opportunity.
- No data collection without authorization.
Client access: No data access
Commission: Not published
Capacitação e certificação
Algumas capacidades exigem capacitação; a certificação autoriza atividades específicas.
Training may require
- Training
- Assessment
- Practice
- Validation
- Updates
- Follow-up
- Authorization
Not every training leads to certification. Enablement is specific to a capability, solution, role, rollout, area or risk.
Certification scopes (references)
Basic operation
Deployment
Dashboards and reports
Content
Media
Sales
Support
Consulting
Governance
AI
Advanced capabilities
Certification is presented as a concept. Content, assessment, practice, validity, renewal and price are subject to definition — no certification is promised as immediate, and none unlocks everything automatically.
Implantação
Quem faz o quê depende do modelo — sem preço e sem prazo universal.
Agency configures with guidance
The agency configures the capabilities with guidance from Centriu.
Certified agency deploys
After certification, the agency deploys the capabilities within the certified scope.
Centriu deploys, agency operates
Centriu deploys and the agency takes over the operation.
Joint deployment
Centriu and the agency deploy together, splitting the fronts.
Centriu operates an advanced capability
Advanced capabilities can be operated by Centriu, by a certified agency or jointly.
Enterprise project
Larger projects with scope, responsibilities and terms defined in the contract.
The responsibilities of the agency, the client and Centriu are defined per model and per project — there is no single split for all cases.
Projetos conjuntos
Modelo por projeto — não é nível permanente de parceria.
It makes sense when the opportunity requires more than the agency would handle alone: the agency keeps the relationship and Centriu steps in on the specialized fronts.
Typical situations
- Rollout of several capabilities
- Several clients at once
- Integration across capabilities
- Governance and policies
- Governed use of AI
- Advanced systems
- In-depth consulting
- Tailored architecture
- Enterprise project
Responsibilities and financial split are defined project by project — no commission or margin is published here.
Modelo comercial para agências
Como o investimento se compõe — sem valores nesta página.
The composition
- Base value
- Client environments
- Activated capabilities
- Variable usage
- Deployment
- Optional services
What the agency needs to understand
- Start with a few clients.
- Cost grows as the operation grows.
- Each capability has its own rules.
- Part of the cost is variable, according to usage.
- Deployment is charged separately.
- The agency sets the price it charges the client.
The agency sets the price it charges its own clients. In the future, Centriu may offer price references and a profitability simulator — with no guaranteed margin or revenue.
Comprovação de valor
What did the agency deliver, and what value did that produce for the client?
- Activities carried out
- Processes organized
- Tasks executed
- Time saved
- Opportunities generated
- Risks avoided
- Platform usage
- Indicators tracked
- Evolution over time
- Next steps
RetentionExpansionRenewalValue perceptionDifferentiation
Centriu technology operated by Agency X.
- Hours saveddata to be calculated
- Tasks executeddata to be calculated
- Active automationsdata to be calculated
- Opportunities generateddata to be calculated
- Risks avoideddata to be calculated
- Improvements applieddata to be calculated
- Actions takendata to be calculated
- Indicators trackeddata to be calculated
- Platform usagedata to be calculated
- Observed resultsdata to be calculated
- Next stepsdata to be calculated
Illustrative example, with no real data. Ten of the eleven fields require a real source — an estimate becomes a promise.
The report supports retention and expansion — but does not eliminate cancellations on its own.
Jornada para se tornar parceira
Sem aprovação automática, sem acesso imediato a todos os sistemas.
Learn the model
Share profile and goal
Talk with Centriu
Choose the model
Arrange the contract
Enablement, when needed
Configure the operation
Activate the first client
Deploy
Operate
Demonstrate value
Expand
Applications are reviewed — profile, services, experience and alignment. The review uses no discriminatory criteria and is not a public score.
Candidatar minha agência
Escolha o que faz sentido — direcionamos ao caminho certo, sem prometer aprovação.
I’m interested in
- Use within my agency
- Operate for clients
- Create new services
- Become a commercial partner
- Pursue certification
- Run a joint project
- Refer opportunities
- Become an affiliate
- Not sure yet
Candidatar minha agência
The application uses the published partnership form; personal data goes only through the authorized channel, never to analytics.
Afiliados e indicação
Divulgar por link é uma coisa; apresentar uma oportunidade é outra; operar é outra ainda.
A partner agency operates and serves the client; an affiliate only promotes Centriu.
An affiliate promotes recurrently with a tracked link; a referral is a one-off introduction.
AffiliateActive program
Affiliate
An active programme for those who refer and promote Centriu, without operating capabilities or deploying for clients.
- Registration in the affiliate program.
- Use of the official link and materials.
The program’s terms and commission live on the affiliates page — single source.
ReferralConcept
Referral
A concept for those who introduce an opportunity without operating or selling. It is neither certification nor an operational partnership.
- A consented introduction of the opportunity.
- No collection of third-party data without authorization.
We do not collect third-party data without authorization: a referral becomes a consented introduction. Compensation depends on an approved policy.
Perguntas frequentes
Can I use Centriu only inside my agency?
Yes. In the own-use model, the agency organizes internal operation, content, media, CRM and support.
Can I offer Centriu to my clients?
Yes, in the operating-agency or certified-partner model, each client in its own separate environment.
Does each client have a separate environment?
Yes. Separation by environment is part of the architecture; the technical limits are defined at deployment.
Can the client access the environment?
Yes, according to capability, plan, responsibility and contract — not to everything by default.
Does the operation show my agency’s brand?
Yes. The standard is "Centriu technology operated by Agency X.", with the agency at the front of the operation.
Can I remove the Centriu brand entirely?
Full white-label is not the standard. It is an exception considered only in Enterprise projects, under contract.
Are my clients protected?
Centriu structures the relationship to preserve the agency’s role with the client it brought in. The complete rules are in the contract.
Does Centriu talk directly to my client?
Only when authorized and aligned with the agency, limited to the scope. No commercial contact comes from Centriu without authorization.
Do I need certification to operate?
It depends on the scope. Some capabilities require certification to be operated by the agency; others do not.
Does certification unlock every capability?
No. No certification unlocks every capability; each has its own scope and rules.
Who does the deployment?
It depends on the model: the agency (with guidance or certified), Centriu, or both together.
Does Centriu join meetings with the client?
It can take part in rollout, support, consulting or capabilities, as the case and contract require.
What is a joint project?
The agency keeps the relationship and Centriu steps in on the specialized fronts — per project, not permanently.
Who sets the price charged to the client?
The agency sets the price it charges its own clients.
Is there a special price for partners?
Conditions depend on the model and the contract. We do not publish guaranteed price, margin or revenue here.
Can I start with a single client?
Yes. It is common to start with a few clients and expand as the operation grows.
Do I get access to every capability?
Not by default. Access depends on the model, the scope, the enablement and the contract — not everything at once.
Can I operate advanced capabilities?
Advanced capabilities may require specific certification or be operated by Centriu. The condition is defined in the scope.
How does AI usage work?
Part of the cost is variable, according to usage. Consumption rules and limits are defined in the contract.
How do I prove value to the client?
With reports that show what was done and the value it produced. The report supports retention and expansion, but does not eliminate cancellations on its own.
What’s the difference between a partner agency and an affiliate?
A partner agency operates and serves the client; an affiliate only promotes Centriu, without operating or accessing data.
What’s the difference between an affiliate and a referral?
An affiliate promotes recurrently with a tracked link; a referral is a one-off, consented introduction.
Is there a commission?
The affiliate program’s commission terms are on /afiliados. In the other models, they depend on the contract.
Is approval automatic?
No. Applications are reviewed — there is no automatic approval.
Turn your agency into an operation that’s hard to replace.
Start by understanding which model fits your agency. Applications are reviewed — there is no automatic approval.
No promise of commission, margin or revenue. Conditions depend on the model and the contract.