A knowledge hub to accelerate growth, experience and operational efficiency.
Prompts, playbooks, diagnostics, frameworks, tools and practical content to turn strategy into execution.
What's your biggest pain point today?
Centros de Conhecimento
Hubs temáticos que reúnem tudo sobre cada disciplina — o ponto de entrada para aprofundar em uma área.
Não sabe por onde começar?
Escolha um objetivo e siga a trilha na ordem sugerida — do diagnóstico à execução.
Playbooks & Frameworks
Processos, metodologias e estruturas prontas para reaplicar na sua operação.
Situações comuns
Situações que aparecem com frequência nas operações — desafio, caminho, resultado esperado e o que se aprende no percurso.
Cenários ilustrativos — não representam cliente específico nem resultado medido- Desafio
- Dados espalhados em várias planilhas, retrabalho constante e nenhuma visão única do cliente.
- Desafio
- O dono é o gargalo: quase tudo depende dele para acontecer.
- Desafio
- Vontade de usar IA, mas sem saber por onde começar com segurança.
Want to apply these resources inside a real operation?
Centriu connects strategy, support, campaigns, data and execution in a single environment to turn knowledge into operational routine.
Mais utilizados
Os recursos que a comunidade mais acessa e copia nos últimos 90 dias.
Essenciais para começar
Uma curadoria dos recursos que mais geram resultado — um de cada tipo, escolhidos pela nossa equipe.
Benchmarks & Maturidade
Avaliações e scorecards para descobrir onde você está antes de decidir o próximo passo.
Quick operational maturity diagnostic
Answer a few questions and discover which types of resources make the most sense for your company right now.
Does your company lose opportunities due to a lack of follow-up?
Is your customer support spread across too many channels?
Do you know which campaigns actually generate results?
Does your sales team follow a clear process?
Can you track your operation in real time?
Centriu free tools
Practical resources to diagnose, plan and improve your operation before even entering the platform.
Gerador de links
WhatsApp, evento, oferta, cartão digital, campanha (UTM) e link inteligente — tudo em centriu.com/seunome.
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Leva 10 segundos. Depois você acessa, edita e apaga seus links quando quiser — pelo botão Entrar no topo.
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Other tools
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Biblioteca de Prompts
52 prompts prontos de consultoria em CX, Customer Success, CRM, RevOps, IA, growth e gestão. Copie, preencha as variáveis e use na sua operação.
Explorar a bibliotecaAll resources, in one place
Filter by content type or theme and find the next step to organize growth, CX and automation.
Centriu Implementation Playbook
A step-by-step guide to set up your account and integrate the first systems, in the order that avoids rework.
LTV and CAC Calculation Spreadsheet
Ready-to-use template with automatic formulas to measure the financial health of your growth.
Why does centralizing support reduce churn?
How support scattered across channels relates to retention: the signals to watch and what to do about them.
Masterclass: Email Marketing Automation
Learn to create nurture flows that convert cold leads into loyal customers using Flow.
Data Security Best Practices
How to set up granular permissions and protect sensitive data in your Centriu operation.
Customer Onboarding Checklist
Ensure no step is missed when onboarding new customers to your base.
Calculator: Expected ROI of Centriu
Adjust 7 parameters of your operation and see in real time the annual expected gain, payback and the breakdown of return sources.
Quiz: What kind of sales leader are you?
10 questions that map your dominant style (driver, strategist, narrator, curator) + personalized evolution plan.
Canonical Briefing Generator
Answer 12 questions and receive a structured briefing ready to copy, download and sign. Eliminates 80% of rework.
5-minute CX diagnostic
12 questions in 4 dimensions + score + action plan by horizon (quick wins + 90 days). Receive in your inbox.
Calculator: The real cost of churn
Find out how much churn is really costing in your portfolio and how much you would recover by reducing just 25%.
Quiz: Is your agency ready for generative AI?
15 questions across 4 pillars (culture, data, process, governance) + maturity level + plan for your stage.
30-day CRM implementation playbook
Operational roadmap to get a CRM running with pipeline, qualification and follow-up routine — without improvisation.
WhatsApp commercial service playbook
Reply standards, SLA, qualification and weekly routine to turn conversations into conversion.
Playbook for re-engaging dormant leads
How to reactivate a forgotten base with cadence sequences, segmentation and qualification triggers.
Paid media operation with weekly routine
Rituals, metrics and weekly checklists for consistent paid campaign management.
Customer onboarding playbook
Complete structure of welcome, alignment, first deliveries and activation in 30 days.
Monthly performance analysis playbook
Auditable script to review results, identify trends and define actions for the next cycle.
Collections curated by the Centriu team
Resource bundles for specific operational challenges.
Organizing the leadership command center
Guide, dashboard template and playbook for operations and CX teams.
Getting started with NPS and voice of the customer
From theory to practice with Pulse and Echo to measure and improve satisfaction.
From tool chaos to Centriu
Stack consolidation framework and migration checklist.
Out of operations: the agency that runs without you
Interactive delegation calculator + 90-day exit plan by area.
Where your agency margin is leaking
Interactive margin auditor with 12 symptoms + root causes + priority plan.
Your sales pipeline health check
12-question quiz across 4 dimensions + plan for the weakest one.
Strategic courage diagnostic
8 real scenarios that map your appetite for change + 3 balancing moves.
AI adoption plan in 90 days
3-step wizard that generates a personalized roadmap in 3 phases.
Current stack mapper
List your tools and costs; discover redundancies and how much you would save by consolidating.
Start with your current moment
Pick the scenario that best matches your operation and find resources to move forward with more clarity.
I'm starting to organize my operation
Resources to structure processes, centralize information, organize support and reduce improvisation.
I want to sell more with predictability
Materials to improve the sales funnel, follow-up, campaigns, goals and sales routine.
I want to improve the customer experience
Guides and checklists to qualify support, journey, SLA, service and relationship.
I want to use AI and automation with intelligence
Content to automate tasks, analyze data and gain productivity without losing governance.
Recommended tracks
Sequences of resources to solve specific pains with more direction.
Organize commercial customer service
For companies that want to respond better, qualify leads and reduce lost opportunities.
- 1Inbound channels checklist
- 2Quick reply template for WhatsApp
- 3Lead qualification guide
- 4Follow-up template
- 5Customer service metrics
Leave marketing improvisation behind
To turn loose ideas into planning, execution and analysis.
- 1Campaign briefing
- 2Content planning
- 3Paid media checklist
- 4Monthly report
- 5Performance diagnostic
Evolve with automation and data
For companies that already have an active operation and want to scale with intelligence.
- 1Operational maturity diagnostic
- 2Sales automation guide
- 3ROI calculator
- 4CX leadership dashboard
- 5Monthly analysis playbook
New resources
Recent content to keep your operation always evolving.
Centriu Glossary
The terms that circulate in the daily life of growth, CX, operations and data — with clear and direct definitions.
Metric that measures net profit relative to the amount invested. Basic formula: (return − investment) ÷ investment.
Revenue generated for each unit invested in paid campaigns. Unlike ROI, considers only gross revenue, not profit.
Average revenue a customer generates throughout their relationship with the company. The basis for deciding how much it is worth spending to acquire them.
How much your company invests on average to acquire each new customer. Sum marketing + sales and divide by the number of new customers.
Time needed for a customer to return, in revenue, what it cost to acquire them. The shorter, the healthier the business.
Sum of predictable revenue coming in every month from active contracts. Key indicator for subscription or continuous-service businesses.
Annual version of MRR — projects MRR × 12 to get a view of predictable revenue over 12 months.
Percentage of customers who cancel their contract in a period. High churn silently erodes revenue, even with sales growing.
Considers expansion (upgrades, cross-sell) minus churn from the base. NRR above 100% means the base grows on its own, without new sales.
How much it cost, on average, to generate each lead from campaigns. Useful for comparing channels and calibrating budget.
Average cost to convert a lead into a customer. Goes beyond CPL — measures the complete cycle.
Percentage of people who clicked after seeing the ad or link. Measures the creative's attractiveness.
Average cost of one thousand ad impressions. A reach metric, not conversion.
Codes at the end of the URL that tell where the traffic came from (campaign, channel, ad). Without them, attribution becomes guesswork.
A selected metric that measures the success of a strategy or process. A good KPI has an owner, target and deadline.
Strategic management framework: 1 aspirational qualitative objective + 3 measurable quantitative results per period.
Contract (or internal rule) that defines maximum time and quality standard for a delivery or response.
Detailed description of the customer who gives the most profit, stays longest and refers others. Foundation for media, sales and product.
Lead that has shown enough interest (downloads, visits, forms) to advance to the sales team.
Lead that has passed commercial qualification (budget, authority, urgency) and is ready to close.
Classic lead qualification framework — checks if there's budget, decision-maker, real pain and decision timeline.
Single response "0 to 10, would you recommend?". Promoters (9-10) minus Detractors (0-6). Measures portfolio health in one question.
Specific survey after service or delivery ("were you satisfied?"). Evaluates quality in the moment, not long-term.
Integrated service across multiple channels (WhatsApp, email, Instagram, phone) with a single history and preserved context.
An operational platform backed by specialists: systems that solve distinct business functions and share data, permissions and governance, with support for diagnosis, rollout and value measurement.
Need help moving forward?
If you did not find the answer in the resources, documentation or FAQ, our team can help.