How much churn is really costing you
Churn usually costs more than the lost monthly fee, because it also takes away the time that client still had with you. Here you see the direct loss, the lost profit and a recovery scenario built on the premise you set yourself.
Your client base
The cost of your churn
How to reduce churn by 25% in 12 months
1. Map weak signals
A client who cancels gives signals 30-60 days in advance: slow responses, drop in engagement, late payment. Capture those signals with a system.
2. Monthly NPS survey
A single question, 30 seconds of the client's time. Detractor + negative comment = red flag.
3. Automatic reactivation flow
When the signal appears, someone is notified within 24h. A formal flow, not dependent on whoever remembers.
4. Recovery program
A client who cancels has a 30-60 day window to come back. Structured cashback works.
5. Document every churn
What happened, what we saw too late. It becomes a playbook, not gossip.
6. Share NPS with the team
The team sees who is at risk. The partner isn't left watching alone.
Churn benchmarks by size
Get this calculation + reduction plan by email
We'll send the breakdown + the 6 prioritized actions to reduce churn in 12 months.
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