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Interactive quiz · 7 min

Is your agency ready for generative AI?

15 questions across 4 pillars (culture, data, process, governance). At the end you get your maturity level, identify your weakest pillar and take away an evolution plan for your stage.

Progress0 / 15

Culture

Real adoption across leadership and team

Partners/leaders use AI daily in their own work (not just talk about it)
At least 50% of the team has tried ChatGPT/Claude in a professional context in the last 30 days
There is an internal channel (Slack, Notion, WhatsApp) just for sharing prompts/discoveries

Data

AI needs good input — do you have the data ready?

Client data lives in an accessible system (not in individual spreadsheets)
Past project history is searchable (you find it in <5 min)
The agency's brand voice / tone is documented and up to date
There is an accessible library of cases, winners and losers

Process

Where AI is already embedded in the workflow

At least 1 critical process (briefing, proposal, creative) already has an "AI version"
You can measure time spent before and after AI in some workflow
The team has a shared prompt library (not each one with their own)
AI output goes through human review before reaching the end client

Governance

Limits, accountability and security

There is a written policy on what can and cannot be put into AI (confidential data)
The client knows when you use AI in production
There is an approval process to onboard a new AI tool
Team trained on biases, hallucination and the limits of AI