The cashback that brings customers back
Selling once is easy; getting them back is not. Loop is your store's cashback program: with every recorded purchase, the customer builds a balance in reais and comes back to use it as a discount on the next one. They see how much they have through a personal link the store issues, and a redemption is refused when the balance does not cover it. No points, no jargon, no automatic expiration.
Balance in reais per customer · Credit per recorded purchase · Lookup through a revocable personal link · Redeemed as a discount at the register
Customer balance
Program example
Lookup through a personal link
Illustrative example — no real data.
Selling once is easy. Getting them back is not.
Most customers buy once and vanish. Without a concrete reason to return, every new sale starts from scratch — and complicated loyalty programs, full of points and rules, end up in the drawer. Loop turns each purchase into a balance in reais that the customer themselves keeps track of.
The customer buys and does not return
Without a reason to come back, the customer you won today forgets your store tomorrow. Every sale becomes a chase for new people, which costs more.
Points and rules no one understands
A points program with conversions, expiry dates and fine print confuses both the customer and the clerk. What can't be understood in ten seconds does not get used.
No one knows how much they have
When the balance is hidden in a closed system, the customer forgets they have credit and the team cannot tell them. The benefit exists, but it does not circulate.
Simple cashback, from credit to redemption
Five capabilities Loop actually delivers — without promising automatic marketing or repurchasing on the customer's behalf.
Balance in reais per customer
Each customer has a cashback balance in reais, kept per organization. It is the balance, not a points system, that brings the customer back.
Credit per recorded purchase
For every purchase entered at the register or in the panel, Loop credits cashback at the percentage your business sets — with a minimum sale value and a per-purchase cap also configurable.
Balance lookup through a personal link
From the balances screen, your team generates a personal link for each customer; opening it shows their own balance in a 15-minute session. The link can be revoked or replaced, and a CPF opens no one's balance.
Redeemed at the register as a discount
On the next purchase, the balance is applied as a discount right at the register. If there is not enough balance, the operation is blocked — no negative credit.
Antifraud and audit trail
Progressive attempt limiting, detection of unusual patterns and a record of every movement protect the balance against abuse and error.
Want to see Loop running at your store's register?
Talk to a specialistFrom a one-off sale to a returning customer
Loop does not promise a retention miracle or fire off marketing for you. It gives the customer a concrete, visible reason to return: a balance in reais that is theirs.
“What brings the customer back is not an abstract point — it is a balance in reais they know they have.”
From purchase to redemption, the cycle that brings them back
Loop is a simple cycle: the purchase becomes a balance, the customer tracks the balance, and the balance becomes a discount on their return. The purchase and the redemption are entered by hand — on the Loop screen or through the Axis CRM agent — with no POS and no e-commerce.
1 · Recorded purchase
The sale is entered at the register or in the panel, with the amount and the customer. It is the record that gives rise to the cashback.
2 · Balance credited
Loop computes cashback at the configured percentage and credits the customer's balance on the spot, respecting the minimum value and the cap.
3 · Lookup through the link
The customer opens the personal link they received from the store and sees how much they have, in a short session, without relying on the team to know the balance.
Redemption at the register
On the return, the balance is applied as a discount right at the register. The cycle closes and restarts: using the balance is the reason to buy again.
The purchase and the redemption are reported manually, on the Loop screen or in a conversation with the Axis CRM agent. Loop does not integrate with POS or e-commerce, does not run several stores on one balance and does not fire off campaigns — it credits, keeps and redeems the balance.
From purchase to redemption, step by step
An illustrative example of the real Loop flow — it includes the moment the operator applies the redemption at the register. No real customer, amount or data.
From purchase to redemption, step by step
IllustrativeCustomer makes a purchase
The customer buys at your store, like any sale.
Recorded purchase
The sale is entered at the register or in the panel, with the amount and the customer.
Balance credited
Loop credits cashback at the configured percentage, respecting the minimum value and the cap.
Lookup through the link
The customer opens the personal link they received from the store and sees their own balance.
Redemption request
On a next purchase, the customer asks to use the accumulated balance as a discount.
Redemption at the register
The operator applies the redemption as a discount. Without enough balance, the operation is blocked.
Antifraud and auditing
A per-user operation limit and an audit trail, with the balance before and after the redemption, validate and record the movement.
Flow: the customer makes a purchase; the purchase is recorded at the register or panel; the customer's balance is credited at the configured percentage; the customer checks their own balance through the personal link the store issued; on a next purchase, they ask to use the balance; the operator applies the redemption as a discount at the register (control point); antifraud and the audit trail validate and record the operation.
Where Loop brings customers back
Loop fits any counter or service operation that wants to turn the first purchase into recurrence.
Counter retail and shops
Physical store, market, pharmacy, pet shop: with each purchase the customer builds a balance and gains a concrete reason to return.
Services with return visits
Salon, barbershop, aesthetics, workshop: the balance built on today's visit pulls the next appointment.
Food and drink
Restaurant, café, counter delivery: simple cashback replaces the stamp card everyone loses.
Win back a lapsed customer
Someone with a forgotten balance has a ready reason to return. Your team reminds the customer of what is theirs, in everyday conversation.
Protected balance, clear rules
Loop is straight about what it does and what it does not. The balance is the customer's, the credit rules are yours, and there are layers of protection against abuse and fraud.
Layered antifraud
Attempt limiting when a customer link is opened, per-operation rate limits on the screens, detection of unusual patterns and a record of every movement. The heuristics are conservative, to avoid false alarms.
The balance does not self-expire
Until your business defines a validity rule, the balance stays available. Nothing disappears from the customer's account without a rule and without notice.
No automatic repurchase
Loop credits and redeems a balance — that is it. It does not buy on the customer's behalf, does not fire off campaigns on its own and is not a marketing engine.
Transparent lookup and LGPD
The customer sees their own balance through a personal link: a CPF opens no balance, the credential is stored only as a cryptographic hash and the store can revoke it. The data comes from the central client registry, isolated by organization.
Loop isolates data per organization: each business sees only its own customers and balances. The cashback rules — percentage, minimum value and cap — are configured per business, and every manual adjustment is recorded.
System plans
Three tiers that unlock more as you grow. On Max, you get access to everything.
Essentials to start
- Configurable cashback per transaction
- Individual balance per customer
- Balance lookup by the customer with a revocable personal credential
- Credit and redeem at checkout
Full operation
- Configurable cashback per transaction
- Individual balance per customer
- Balance lookup by the customer with a revocable personal credential
- Credit and redeem at checkout
- Manual balance adjustment with audit
- Engagement and average-ticket reports
Everything unlocked
- Configurable cashback per transaction
- Individual balance per customer
- Balance lookup by the customer with a revocable personal credential
- Credit and redeem at checkout
- Manual balance adjustment with audit
- Engagement and average-ticket reports
- Consolidated multi-store program
- Misuse and anomaly protection
- Automatic repurchase cycle
- Integration with Pulse and Flow
Frequently asked questions
What is Loop?
Loop is a simple cashback program: with every recorded purchase, the customer builds a balance in reais and uses that balance as a discount on later purchases. It is not a points system or a complex loyalty program — it is a balance in reais that brings the customer back.
How does the customer build a balance?
The purchase is recorded at the register or in the panel, and Loop credits cashback at the percentage your business configures. You also set a minimum sale value and a per-purchase cashback cap, if you want.
How does the customer look up the balance?
Through a personal link: on the balances screen, the team generates the customer's credential and copies the link to hand to them. Opening it shows their own balance in a 15-minute session, and the link can be revoked or replaced. The team can also look it up in the panel.
How does redemption work?
On the next purchase, the balance is applied as a discount right at the register. If the balance is not enough for the requested amount, the operation is blocked — there is no negative balance.
Does the balance expire?
Not automatically. Until your business defines a validity rule, the customer's balance stays available. Loop does not erase a balance on its own.
Does Loop fire off campaigns or automatic messages?
No. Loop credits, keeps and redeems the balance. It does not send automatic campaigns or repurchase on the customer's behalf. Centriu offers ready-made copy for your team to use in service, but sending is always done by you.
Does Loop integrate with my POS or e-commerce?
No. The sale and the redemption are reported by hand: on the Loop screen or in a conversation with the Axis CRM agent. It does not integrate with POS or e-commerce, nor run several stores on one balance. Customers come from Centriu's central client registry.
Is my data and my customers' data isolated?
Yes. Loop isolates data per organization: each business sees only its own customers and balances. The credential the customer uses to check the balance is stored only as a cryptographic hash, and every movement and adjustment is recorded.
Turn every purchase into a reason to come back
Give your customer a balance in reais they track and redeem as a discount. Request a demo and see Loop running at your store's register.