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Centriu Maestrohuman-commanded media cockpit — the AI proposes, you decidesee all systems
Human-commanded media

The AI proposes the media change, you have the final say

Maestro is the cockpit for your paid media, commanded by you. It connects your ad accounts on Meta, Google, TikTok, LinkedIn and Google Business Profile and reads the campaigns. The AI proposes: it generates campaigns from a briefing and recommends adjustments, with a rationale. You decide and, through Maestro, command the campaign directly in the account — create, pause, resume or archive.

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Accounts connected via OAuth · The AI proposes with a rationale · Mandatory human decision · You command the campaign in the connected account

Media copilot

Suggestion awaiting approval

Illustrative
Source
Meta
Campaign
Example campaign
AI suggestion

Pause the example campaign

Rationale: recent performance suggests pausing the campaign.

Status: Awaiting human review

Illustrative example — no real data. Nothing reaches the account without a person deciding.

5 platforms
Meta, Google, TikTok, LinkedIn and Google Business Profile connected via OAuth
The AI proposes
it generates campaigns from a briefing and recommends adjustments, with a rationale
You command
create, pause, resume and archive campaigns directly in the connected account — a real action on the platform
Daily metrics
daily ad metrics are consolidated into a contract view

Why Maestro

Managing paid media means deciding fast — and being accountable after

Campaigns across several platforms, each with its own dashboard. Changes made in the heat of the moment, with no record. And the fear of handing the budget to an autopilot that decides on its own. Maestro puts the AI to propose and the person to command — with a trail.

Several platforms, a dashboard for each

Meta here, Google there, TikTok and LinkedIn in another tab. Tracking and adjusting it all by hand drains the team and still lets slip what changes mid-day.

Changes with no trail

Someone touched the budget, but no one remembers why. With no record of who changed what and with which rationale, the account becomes a black box.

Autopilot is scary — and rightly so

Tools that move the budget on their own are unsettling. You want the intelligence of the suggestion, but with the final say always yours — not a machine spending on its own.

What changes

The intelligence proposes; the decision stays yours

Maestro does not run your media without you, nor does it work as an automatic budget cap. It changes how the work happens: the AI proposes the change with a rationale, you decide and, through Maestro, command the campaign in the account.

“The AI proposes. You decide. You command the campaign in the account.”
From changes in the dark to proposals with a rationale
From ownerless changes to a recorded human decision
From several dashboards to daily metrics in a contract view

The flow under control

From connected account to approved command

Maestro works in a cycle, with the human decision at the center. The AI proposes; the person decides; and, through Maestro, commands the campaign directly in the connected account.

1 · Connect the accounts

You connect your ad accounts — Meta, Google, TikTok, LinkedIn and Google Business Profile — via OAuth, with controlled access scopes.

2 · Read campaigns and metrics

Maestro reads the campaigns and performance metrics from the connected platforms — the basis for any proposal.

3 · The AI proposes

The AI generates campaigns from a briefing and recommends campaign adjustments, always with a rationale. It is decision support — it proposes, it does not execute.

You decide and command

A person reviews and decides. Once approved, you — through Maestro — command the campaign directly in the connected account: create, update, pause, resume or archive. It is a real action on the platform; the record is only written after success. And the daily metrics are consolidated into a contract view.

The AI proposes; it does not act on its own. The adjustment recommendations are decision support — the one who executes the change in the account is you. There is no automatic budget cap: the spend limit is your decision, not a rule Maestro imposes on its own.

In action

From connected account to command on the platform, with the decision at the center

An illustrative example of the real Maestro flow — it includes the human-decision point before any command reaches the platform. No real company, data or numbers.

From connection to command in the account, step by step

Illustrative
  1. Connect the accounts

    You connect the ad accounts (Meta, Google, TikTok, LinkedIn, Google Business Profile) via OAuth.

  2. Read campaigns and metrics

    Maestro reads the campaigns and performance metrics from the connected platforms.

  3. The AI proposes

    The AI generates the campaign from a briefing and recommends an adjustment, with a rationale.

  4. Human decision

    A person reviews and approves or discards — the AI recommendation does not reach the account on its own.

  5. Command on the platform

    Once approved, you — through Maestro — create, pause, resume or archive the campaign directly in the connected account. It is a real action on the platform.

  6. Consolidate the metrics

    The daily ad metrics are consolidated — spend, impressions, clicks, conversions, active campaigns.

  7. Consolidate the metrics

    The daily metrics sit in a contract view, at campaign and day grain.

Flow: connect the ad accounts (Meta, Google, TikTok, LinkedIn, Google Business Profile) via OAuth; read campaigns and metrics; the AI proposes — it generates the campaign and recommends an adjustment, with a rationale; mandatory human decision (control point) — approve or discard; command the campaign in the connected account (create, pause, resume or archive); consolidate the daily metrics into a contract view.

What Maestro does

The media cockpit, from connection to approved command

Six capabilities Maestro actually delivers — without promising to run your media on its own or to impose a spend cap by itself.

Accounts connected via OAuth

Connect your ad accounts on Meta, Google, TikTok, LinkedIn and Google Business Profile via OAuth, with access scopes controlled per account.

Reading campaigns and metrics

Maestro reads your campaigns and the performance metrics from the connected platforms — the basis for every proposal.

AI proposals

The AI generates campaigns from a briefing and recommends campaign adjustments, always with a rationale. It is decision support — it proposes, you decide.

Mandatory human approval

Every proposal goes through a person, who approves or discards it. The AI proposes; the human decides. Nothing reaches the account without this step.

Campaign control in the account

Through Maestro, you create, update, pause, resume or archive campaigns directly in the connected account — a real action on the platform, via the official API (including MCC sub-account). The record is only written after success on the platform.

Daily metrics in a contract view

It consolidates daily ad metrics (spend, impressions, clicks, conversions, active campaigns) into a contract view.

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Control and limits

The human decision is the heart of Maestro

Maestro is clear about what it does and what it does not. It proposes and organizes — it does not spend on its own, nor replace your decision over the budget.

Mandatory human decision

Nothing reaches the ad account without a human deciding. The AI proposes; the person reviews and decides. It is the step that cannot be skipped.

No automatic budget cap

Maestro alerts and suggests when spend draws attention, but it does not block the budget on its own. The cap is your decision — with transparency, not a promise of a cap it does not have.

Access scopes (OAuth)

Each connection has defined scopes: what Maestro can and cannot do in each ad account. You grant the access and can review it.

Decision trail

It is recorded who approved what and when. The numbers come from real data on the connected platforms — not from simulation.

Maestro isolates data per organization and AI usage respects a quota per organization. There is no autonomous optimization: the AI proposes (generates campaigns and recommends adjustments), the human decides, and the one who commands the campaign in the account is the person — the AI adjustment recommendations are decision support.

When to use it

Where the media cockpit fits

Maestro is for those who want intelligence in paid media without giving up the final say.

Agency with several accounts

Receive proposals per account and decide with a record of who approved what — keeping clients’ media under control and with a trail.

Lean team that does not want a blind autopilot

Let the AI watch the campaigns and propose adjustments, but keep the human decision as the rule — intelligence without letting go of the wheel.

Media across several platforms

Meta, Google, TikTok and LinkedIn in a single place, with ad metrics consolidated — no jumping from dashboard to dashboard.

Consolidate media performance

Consolidate daily ad performance into a contract view, at campaign and day grain.

System plans

Three tiers that unlock more as you grow. On Max, you get access to everything.

Starter

Essentials to start

  • Google, Meta and LinkedIn campaigns
  • Unified campaign dashboard
  • ROAS analysis per client

Pro

Full operation

  • Google, Meta and LinkedIn campaigns
  • Unified campaign dashboard
  • ROAS analysis per client
  • Automatic target-ROAS optimization
  • Proactive alerts (drops, budget)
  • Per-creative performance analysis

Max

Everything

Everything unlocked

  • Google, Meta and LinkedIn campaigns
  • Unified campaign dashboard
  • ROAS analysis per client
  • Automatic target-ROAS optimization
  • Proactive alerts (drops, budget)
  • Per-creative performance analysis
  • Automatic monthly reports per client
  • A/B experiment history
  • Media costs in Gauge financials
  • Daily metrics consolidated into a contract view
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Questions

Frequently asked questions

What is Centriu Maestro?

It is the cockpit for your paid media, commanded by you. Maestro connects your ad accounts — Meta, Google, TikTok, LinkedIn and Google Business Profile — via OAuth and reads the campaigns. The AI generates campaigns from a briefing and recommends adjustments, with a rationale. You decide and, through Maestro, command the campaign directly in the account — create, pause, resume or archive.

Does Maestro optimize the media on its own?

No. The AI proposes; the decision is human. Nothing reaches the ad account without a person reviewing and deciding. There is no autonomous optimization: the AI recommends, you decide and command.

Which platforms does Maestro connect?

Meta, Google, TikTok, LinkedIn and Google Business Profile, connected via OAuth, with access scopes controlled per account. The ad accounts stay under your control; Maestro acts within the scopes you grant.

Does Maestro have an automatic budget cap?

No. Maestro alerts and suggests when spend draws attention, but it does not block the budget on its own. The spend cap is your decision — we prefer transparency to promising a cap it does not have.

What happens to the daily media metrics?

Maestro consolidates the daily ad metrics (spend, impressions, clicks, conversions and active campaigns) into a contract view, at campaign and day grain. No other Centriu system reads that view automatically today.

Who approves the changes?

A person on your team, with the right permission. Every decision is recorded — who approved, what and when — so the account does not become a black box.

Does Maestro really apply the change on the platform?

Campaign control, yes: through Maestro, you create, update, pause, resume or archive the campaign directly in the connected account, via the official API, and the record is only written after success on the platform. The AI adjustment recommendations (budget, bid, targeting), on the other hand, are decision support — you review and execute them; they do not reach the platform on their own.

What is deployment like?

Deployment is done in your Centriu account, which isolates data per organization. You connect the ad accounts via OAuth and define who can approve. AI usage respects a quota per organization.

Bring intelligence to your media — without letting go of the wheel

Connect your ad accounts, let the AI propose the adjustments and keep the command with your team. Request a demo and see the media cockpit in action.

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