How much is your agency losing to rework?
Adjust the 6 parameters below to match the reality of your operation. The calculator estimates the hidden monthly and annual cost of rework, meetings, and approvals that get sent back.
Your operation
Benchmark: agencies without governance fall between 18% and 30%.
Healthy: up to 2 rounds. Beyond that = hidden rework.
Your estimated loss
What this number means in practice
Productive team, clear processes. Healthy portfolio margin. Keep monitoring.
Critical rework hotspots. Without action, it becomes a problem. Time for formal governance.
Operation destroys margin every month. Equivalent to having 1/4 of the team unpaid. Refactor the process urgently.
Where rework leaks most (and what to do)
Vague briefing
Root cause: Client "explains" in a 30-min call, with no structured document.
How to fix it: Adopt a canonical briefing with 8 mandatory questions. No briefing = no start.
Approval by committee
Root cause: 4-5 stakeholders reviewing each asset. Each one requests a different change.
How to fix it: Define ONE final approver per client. Others give input BEFORE, not after.
Lack of versioning
Root cause: File "v_final_3_REAL.psd". The team delivers the wrong version. Redo it.
How to fix it: Automatic versioning on the deliverable. Immutable history. Who approved and when.
Briefing that changes mid-project
Root cause: Client "remembers" something midway through the project. The team redoes it, with no extra fee.
How to fix it: Explicit clause: a change after X = a new work order. Healthy friction.
Client deadline pressure
Root cause: "I needed it yesterday" → work that skips QA standards → rework.
How to fix it: Documented SLA by deliverable type. Urgency = a 35-50% surcharge.
How to reduce this number with Centriu
Most of the hidden cost comes from processes without an audit trail. The modules target exactly where the friction lives:
Run
Mandatory structured briefing, automatic versioning, SLA by deliverable type. Immutable approval trail.
Care
Consumer support desk: official WhatsApp and e-mail in a single queue, with protocol numbers, owners and SLA — no side conversation nobody can find later.
Gauge
Managerial finance, from the reconciled statement to margin per client — this is where you see which account has stopped being profitable.
Vesper
Canonical briefing structured around frameworks (PESTLE, ICP, etc.). The client delivers formal context before the project begins.
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