Decision Framework
Criteria to decide between "keep, integrate or migrate" and how to calculate the real cost of tools.
After building the current stack Map, you know which tools you use, what they are for and how much they cost. The next step is to make a decision. Think of this framework as a funnel:
1. Criteria: Keep, Integrate or Migrate?
Keep
When? High adoption, balanced cost, low risk and no redundancy.
The natural path is to keep it and ensure governance stays strong.
Integrate
When? A very good, specialized ("best-in-class") tool, but one that is currently an "island".
Keep the tool, but connect its data to Centriu (Gauge, Orbit).
Migrate
When? Clear redundancy, high cost for value delivered, low adoption or elevated risk.
Replace it with a Centriu module or another unified solution.
2. How to calculate the real cost (TCO)
Don't look only at the monthly invoice. The real cost has three components:
Licenses
Monthly fee + extra licenses + volume- or user-based charges.
People
Hours spent "fixing data", exporting spreadsheets and on internal support.
Risk/Services
Consulting, fines, lost sales due to failures and "downtime".
Quick example:
Tool X: R$ 3,000/month in licensing.
People: 3 analysts spend 8h/month consolidating data. (24h x R$ 70/h = R$ 1,680).
Real Monthly Cost: R$ 4,680 (56% higher than the invoice).
3. 4-step decision model
- 1Score each tool (1-5)
Rate Value, Cost, Risk and Redundancy.
- 2Plot on the Value x Cost matrix
Visualize what is "expensive and useless" vs. "cheap and essential".
- 3Apply the label
Decide: Keep, Integrate or Migrate.
- 4Create the roadmap (Waves)
Wave 1: Quick wins (high cost/low value).
Wave 2: Structural migrations (critical).
Wave 3: Final cleanup.
Want help calculating this ROI?
Our specialists help you compare your current stack with the cost of Centriu.
Você também pode gostar
Diagnóstico Executivo de Customer Experience
Identifica gargalos da experiência do cliente a partir de jornada, reclamações e indicadores (NPS/CSAT/CES/churn), com impacto financeiro, priorização e planos de 30/90 dias.
Abrir PlaybookPlaybook de implementação Centriu
Passo a passo para colocar a operação no ar com método.
Abrir TemplatePlanilha LTV / CAC
Calcule unit economics: LTV, CAC e payback.
Abrir ArtigoComo centralizar o atendimento
Unifique canais e pare de perder histórico de conversa.
Abrir